Wednesday, August 26, 2020

picasso and george braque Essay Example

picasso and george braque Essay PICASSOS and BRAQUES FABULOUS BREAKTHROUGH Painting is one of the most fascinating aptitudes with regards to our life. Any offspring of eight can do it, yet the significant thing in painting is employments of styles. The individuals who have abilities and can utilize styles effectively and can make new strategies. With the new methods, crude artlost the sense and specialists discovered current strategies so present day workmanship period began. Searching for the source of current workmanship, it is the method of crude craftsmanship. Crude workmanship is far away from culture, conventions, styles however we should consider that cutting edge craftsmanship comes subsequent to creating crude styles. In other words; current workmanship is influenced by primitivism.(Goldwater,1986) Art become important in light of the fact that it has the ability to communicate thoughts, structures and occasions; it reflects people groups sentiment, craftsmen emotions. The cutting edge workmanship started with Industrial Revolution in the second 50% of the nineteenth century and new craftsmanship styles and developments showed up and disappeared.(Smith,1972) All particular styles originated from various parts of the changing scene and each mirrors the innovation in its own way.The best time of present day workmanship was twentieth century and Cubism which is the canvases with cubic shapes is the most powerful visual expressions style of the twentieth centurythat was made mainly by the painters Pablo Picasso and Georges Braqueâ in Paris somewhere in the range of 1907 and 1914. (Herbert,1964). Picasso and Braque utilized comparative regular styles of cubist, however the distinctions are most significant which are their own styles and item that they used,different types of Cubism development that they began and the diverse political view that they appeared as an impression of their thoughts in their artistic creations. Indeed, even they had extraordinary or comparative thoughts of Cub ism, both of two were the creater of Cubism simultaneously however I can said that Picasso had the more effect on Cubism than Braque. The main comparable

Saturday, August 22, 2020

Effective Project Financial Management Tools Case Study

Viable Project Financial Management Tools - Case Study Example Anyway the previously mentioned examinations won't be talked about in subtleties. This paper will just assess the adequacy of utilizing cost estimations and spending plan in money related administration task of the two organizations. Venture monetary administration is a procedure which unites arranging, planning, bookkeeping, money related detailing, inward control, reviewing, acquirement, dispensing and the physical exhibition of the undertaking with the point of overseeing venture assets appropriately and accomplishing the task's advancement destinations (world bank gathering). Budgetary administration is the fundamental character for the accomplishment of an undertaking procedure. A precise and significant money related data gives a premise to better choices, along these lines accelerating the advancement of the task and the accessibility of the assets. A viable money related administration gives the accompanying: A powerful monetary administration framework is fundamental for ventures on account of the need to convey administrations to target bunches rapidly over a huge geographic territory to a wide assortment of partners. One of the apparatuses in monetary administration that is generally utilized is the Cost estimation and spending plan. Spending plans are the money related work plan for activities, projects and associations. Financial plans that work depend on sensible presumptions, utilize great quotes and originate from hierarchical procedures that incorporate board and staff individuals (J. Energize, P.Rouse). Task money related administration forms are sorted out into five gatherings of at least one procedures each: Starting procedures approving the venture or stage. Arranging forms characterizing and refining targets and choosing the best of the elective strategies to accomplish the goals that the task was attempted to address. Executing forms organizing individuals and different assets to do the arrangement. Controlling procedures guaranteeing that venture destinations are met by checking and estimating progress consistently to distinguish fluctuations from plan with the goal that remedial move can be made when vital. Shutting forms formalizing acknowledgment of the venture or stage and carrying it to a precise end. Cost Estimations and Budgets In the money related administration done by the ISS (International Space Station) for NASA has demonstrated that the cost development is added to numerous elements that are outside the ability to control of the undertaking supervisor. The Project Manager couldn't plainly impart the avocation for his spending demands and the justification for the cost development since NASA has come up short on a solitary normalized bookkeeping framework and the program has not created and kept up a pattern lifecycle quote. Past endeavors to control costs through budgetary requirements have neglected to accomplish their expressed reason and have presumably exacerbated the cost development. The Arizona Department of Transportation (ADOT) couldn't decide the purposes behind the cost increments on the grounds that the information isn't promptly accessible from the Federal Highway Administration.

Friday, August 21, 2020

Understanding Illyngophobia or the Fear of Vertigo

Understanding Illyngophobia or the Fear of Vertigo Phobias Types Print Understanding Illyngophobia or the Fear of Vertigo By Lisa Fritscher Lisa Fritscher is a freelance writer and editor with a deep interest in phobias and other mental health topics. Learn about our editorial policy Lisa Fritscher Updated on October 15, 2019 GeorgePeters / Getty Images More in Phobias Types Causes Symptoms and Diagnosis Treatment Those who suffer from illyngophobia, the fear of vertigo (dizziness), are not afraid of the height itself, but of developing vertigo when looking down. Overview Illynogophobia is related to acrophobia, the fear of heights, but is not the same. Those with acrophobia are literally afraid of being at a significant height. The difference is subtle, and a trained clinician can make a proper diagnosis. Most people report some level of discomfort with heights. Gibson and Walks famous 1960 Visual Cliff experiments, detailed in Acrophobia, showed that babies are reluctant to cross a thick pane of glass covering an apparent drop. What Is Vertigo? Vertigo is a specific type of dizziness and causes you to feel like your: SpinningSwayingTiltingIn a moving roomMoving There are two types of vertigo and both can be exacerbated by heights, particularly when looking down from a ledge: Subjective vertigo, the sufferer feels like he or she is moving or swaying.Objective vertigo, the sufferer feels like objects are moving around him or her. A number of pre-existing conditions and medications can cause vertigo, including: Inner ear issuesBrain abnormalitiesSome diuretics and antidepressants Symptoms If you suffer from illyngophobia it is not unusual to believe that you have vertigo. These two phobias can induce many of the same symptoms, including: DizzinessShakingNauseaVomiting Causes The cause of illyngophobia is often, although not always, a negative experience with heights experienced by you or someone else. Perhaps you fell off the sofa as a child or watched someone fall, either in person or on television. Evolutionary psychologists believe illyngophobia may be an extreme variation on a normal evolutionary survival mechanism. Complications Many occupations require employees to work at significant heights. Those with severe illyngophobia may be unable to work even inside an office on a high floor. City dwellers may limit their choice of apartments as they are unwilling to live above the first floor. If you suffer from illyngophobia, you may develop the symptoms of medical vertigo. This can further increase your anxiety as you now believe that you have the disorder you feared. Treatment Like other specific phobias, you require treatment if the phobia interferes with your living a normal life. Cognitive-behavioral therapy is one of the most common and most effective treatments for illyngophobia and other specific phobias. The therapist teaches you how to replace your negative thoughts about being at heights with positive ones. You will learn to relax as you confront progressively more challenging heights through a process known as systematic desensitization. Although the fear of vertigo can be life-limiting, treatment is successful in the vast majority of cases. In Popular Culture The best-known example of illyngophobia in popular culture is Alfred Hitchcocks 1958 film Vertigo. In the film, a police detective develops vertigo after seeing a fellow officer fall to his death during a rooftop chase. Throughout the film, the detectives condition is shown to be psychological in nature and he is able to conquer vertigo at the end, albeit at a terrible price.

Sunday, May 24, 2020

Analysis Of Zora Neale Hurston s The Eyes Were Watching...

Zora Neale Hurston grew up in a predominantly African American town and because of how she grew up, she did not experience the segregation and prejudice that other African Americans felt in their daily lives until she moved from her hometown at a much older age. Because her community was predominantly colored, she grew up embracing her ethnicity instead of learning she should feel ashamed of her ethnicity and the white people surrounding her had more worth. Hurston, shows in her works Their Eyes Were Watching God and â€Å"How it Feels to be Colored Me,† that she believes that pride in oneself comes before all else and fostering personal growth and relationships best helps in maintaining a state of self satisfaction. Hurston believes in the necessity of pride in oneself to best interact with others and maintain control over a strong and stable life. To best live that fulfilling life, one must take control of his life and work. A person capable of holding his head up regardless of what happens around him is the starting point for being able to not let anything hurt him. Hurston demonstrates her belief in the necessity of personal pride through her character Janie who â€Å"emerges as the racial and sexual victor by taking ownership of her body on her own terms† (Lee 142). Janie, â€Å"an idealized projection of Hurston herself,† uses her determination and pride in who she is to stand up for herself and her â€Å"racial and sexual† qualities, which she embraces to be her own woman (BeauchampShow MoreRelatedAnalysis Of Zora Neale Hurston s The Eyes Were Watching God Essay1690 Words   |  7 PagesIntersectionality is the study of identity that looks at how different aspects of identity intersect with each other to form specific and differing experiences of oppression. Zora Neale Hurston deals with the intersection of race and gender through the story of Janie in Their Eyes Were Watching God. However, rather than seeing the way in whi ch Hurston deals with this intersection, the author Richard Wright claims, â€Å"The sensory sweep of her novel carries no theme, no message, no thought. In the main, her novelRead MoreAnalysis Of Zora Neale Hurston s Their Eyes Were Watching God1429 Words   |  6 Pagesthreatened by the undermining of their power, and one of these men committed a heinous act in order to suppress efforts to achieve equal rights for women. The concept of sexism embedded within the basis of society is reflected in Zora Neale Hurston’s Their Eyes Were Watching God. Hurston’s Reconstruction era tale centers on Janie, a character who attempts to find her own identity in a social structure that seeks to find it for her. The sexism underscores the struggles Janie must face in order to growRead MoreAnalysis Of Pico Iyer s The Eyes Were Watching God By Zora Neale Hurston1984 Words   |  8 Pagespeople. In his TED talk, Pico Iyer, discusses these questions about home, which aids in form ulating a definition. One of his definitions is the place â€Å"where you find yourself,† which corresponds to the discussion of home in Their Eyes Were Watching God by Zora Neale Hurston (Iyer). The broadness of the definition makes it difficult to pin-point one location or person. Through Janie’s experience, a home for her is a place where she has a voice. This is paramount for Janie as it allows her to vocalizeRead MoreTheir Eyes Were Watching God Critical Analysis1502 Words   |  7 PagesAn analysis of Zora Neale Hurston Their Eyes Were Watching God Certain goals or visions are often withheld for the simple fact that what we want sometimes does not look right in the eyes of people we hold dear. In The novel â€Å"Their Eyes Were Watching God† by Zora neale hurston, skillfully uses characterization to vividly portray how gender superiority impacts one’s decisions in life. Janie Crawford the protagonist struggles trying to find who she is through the men she meets in her life becauseRead More Contrasting Native Son and Their Eyes Were Watching God Essay4128 Words   |  17 Pages  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚   This paper examines the drastic differences in literary themes and styles of Richard Wright and Zora Neale Hurston, two African--American writers from the early 1900s. The portrayals of African-American women by each author are contrasted based on specific examples from their two most prominent novels, Native Son by Wright, and Their Eyes Were Watching God by Hurston. With the intent to explain this diverge nce, the autobiographies of both authors (Black Boy and Dust Tracks on a Road) areRead MoreJohn Lewis s Writing Shines New Light On What Happiness714 Words   |  3 Pagespertains to something greater than themselves or the world around them. Langford further writes, â€Å"the little lazinesses and snobberies,† that people have only, â€Å"deaden and poison human relations† (Bibliography in Context). Langford continues his analysis stating, â€Å"Such insight permeates the allegory The Great Divorce, where Hell is a suburb of infinite dreariness whose occupants are self-damned: even a day trip to Heaven persuades few of them to abandon their comforting character flaws†(BibliographyRead More Hurstons Their Eyes Were Watching God1793 Words   |  8 Pagesstereotypes are based on crush the spirit of free will. Yet there are some brave people who choose to counter these stereotypes and live life as they choose, despite what judgments may come. In Zora Neale Hursto n’s novel, Their Eyes Were Watching God, the main character, Janie—an African American woman of the 1930’s, struggles with accepting the stereotypes that affect her life. She tries to fit in with them at the cost of her happiness and self-expression. Through her revelations and life changes thatRead MoreThe New Negro of Harlem Essay495 Words   |  2 Pagesmigration was an expression of their changing attitudes toward themselves, and has been described as quot;something like a spiritual emancipation.quot; Many migrants moved to Harlem, a neighborhood on the upper west side of Manhattan. In the 1920s, Harlem became the worlds largest black community; also home to a highly diverse mix of cultures. This unprecedented outburst of creative activity exposed their unique culture and encouraged them to discover their heritage; thus becoming quot;the NewRead MoreFailure Of The American Dream In The Writings Of F. Scott Fitzgerald, Zora Neale Hurston, And August Wilson14 18 Words   |  6 PagesThis literary study will define the failure of the †American Dream† in the writings of F. Scott Fitzgerald, Arthur Miller, Zora Neale Hurston, and August Wilson. Fitzgerald’s account of the Jay Gatsby s rise to fame in the 1920s defines the failure of financial success as part of the American Dream. Gatsby will eventually die due to his excessive greed, which is not unlike the emotional death of Willy Loman as he fails to become a successful salesman in Author Miller’s Death of a Salesman. MoreRead MoreTheir Eyes Were Watching God- Janies Self Realization2063 Words   |  9 PagesTheir Eyes were Watching God by Zora Neale Hurston, was a unique individual; as a half-white, half-black girl growing up in Florida in the early 1930s, a lifetime of trials and search for understanding was set for her from the start. As the main character she sought to finally find herself, true love, and have a meaningful life. Growing up, in itself, pro vides a perfect opportunity for finding that essential state of self-realization and ideal comfort. Michael G. Cooke reviews Their Eyes Were Watching

Thursday, May 14, 2020

Medical Practices of the Civil War - 1349 Words

Medical Practices of the Civil War The medical practices used during the Civil War era were not very advanced and took a big toll on the war itself. Many of the soldiers, both Union and Confederate, returned home with missing body parts, were shell shocked, or were psychologically traumatized. These medical practices during this time did not do much to help the lives of the soldiers other than doing the bare minimum to keep them alive, which in many cases, resulted in infection and disease. All of this consequented in the soldiers being affected both mentally and physically, as well as the lives of a tremendous amount of men were ruined. Many of the field surgeons during the Civil War had little experience and knowledge.†¦show more content†¦Ã¢â‚¬Å"Though the primary amputation is a violence, it is one the patient is likely to submit to without resignation, knowing that it is performed to remove parts, which if removed, will destroy life† (Bleeding Blue and Gray 219). These soldiers most likely faced their deaths in this psychological state. Another way in which soldiers had been traumatized was in the anticipation of surgery. Many of these soldiers could not stand the images of others undergoing surgery before them, knowing that they would be next to go. A lot of men were driven mad by these images that were so easily burned into their minds for life. Surgery was also very unsanitary during this time. As a Civil War prospective, â€Å"in the Civil War, weapons technology overtook medical technology† (The Americans 355). Often tools had been used repeatedly with little cleansing. â€Å"As the effects of bacteria were not yet known, surgeons never sterilized instruments, making infection one of the soldiers’ worst enemies† (The Americans 355). A seen, this kind of negligence allowed for increased probability of infection taking over the bodies of many of the patients. This would be due to the little time that field surgeons had in between each procedure. This may be seen in Brave Men in Desperate Times by John McKay, as it states â€Å"Those needing surgical intervention were rapidly moved to the operating theater, where the more experienced surgeons would quickly applyShow MoreRelatedDeveloping Medical Field Essay968 Words   |  4 PagesHow Ideas in the Developing Medical Field Shaped our Methods Today The world of medicine is a diverse and complex field. From treatments to diagnostics to technologies, medicine has a broad span of information. It had taken a tremendous amount of time for medicine to evolve. Medicine has gone through many hardships, difficulties, and obstacles in aiding civilizations throughout the years to become the developed practice we know today. Medicine in the ancient civilization is home to many of theRead MoreAdvancements in Med-Care since the Civil War Essay1461 Words   |  6 PagesAmerican Civil War often gets credit for ending slavery and reshaping the federal government in this country. But the war between the states has another, often overlooked legacy: It may have started a new era in modern medicine† (â€Å"Civil War Medicine Quotes†). Contamination of medical equipment, poor sanitation methods, and lack of efficient medical procedures all led to the spread of disease, which resulted in death. However, modern medicine has significantly improved from the Civil War, due to itsRead MoreEssay about Civil War Medicine1201 Words   |  5 Pages During the Civil War, they had to have many medicines, operations, and surgeries done to themselves or others in order to survive (Jenny Goellnitz, Paragraph 1). Some of these medicines we still use today. Medical technology and scientific knowledge have changed dr amatically since the Civil War, but the basic principles of military health care remain the same. The deadliest thing that faced the Civil War soldier was disease. For every soldier who died in battle, two died from disease. The soldiersRead MoreEssay about The Development of Nursing Along American History1537 Words   |  7 PagesAmerica much of what we considered modern medicine had not even been thought of yet. In the 18th century nursing was not a profession yet. In America most people were not able to reach a trained medical doctor they relied on the help of the woman of the house. So during the colonial time most of the actual medical care provided was based in the home of the patient. Most of what these women knew was either taught to them by their mothers or by a â€Å"guidebook†. In these guidebooks women were able to findRead MoreWomen As Skilled Nurses By Sarah Palmer1485 Words   |  6 Pagesfemale volunteers generally obtained no compensation. Still other females and most men, who were characterized as medically skilled nurses, had their obligations appointed to them in a higher manner because of how close they lived to a battlefield or medical healing hospital. As army skilled nur se, Sarah Palmer, wrote in The Story of Aunt Becky’s Army-Life, â€Å"I think it was well that no one ever held a bond over me strong enough to restrain me from performing my plain duty, fulfilling the promise whichRead MoreNew Technology During The Civil War Essay1720 Words   |  7 PagesCivil War Paper A few years ago I was curious and did a free name search on Ancestery.com , and what I found was that hundreds of people with the Ellison last name served on both sides in the Civil War. In honor of this interesting fact I would like to explore this time period in American history to see how my ancestors lived. In this paper I am going to primarily put my focus on the people of this war , and what technology used during this period of dramatic change in american history. Read MoreCorneas in the Congo: Case Study872 Words   |  4 Pagesof giving them enough corneas and adequate protection they need by figuring out how to eliminate the peculiar parasite in the water. Aside from that, incoming refugees would be possible knowing that civil war is happening at the moment so we also need to accommodate them by assuring a lot of medical supplies available. It is also our responsibility to maintain a cooperative relationship among other non-governmental organizations like C.A.R.E., Doctors Without Borders, and the Christian Children’sRead MoreThe Beatitudes Of The Bible762 Words   |  4 Pagesfor medical missionary field work. Large Christian organization as Samaritan’s Purses, Oversea Missionary Fellowship (OMF) and Mà ©decins Sans Frontià ¨res (MSF), known internationally in English as Doctors without Borders, continue to practice and assist worldwide with high ethics and compassion based on the teachings and principles in the Bible. Early History of Advanced Nurse Practitioners In 1860s, Catherine Lawrence and other nurses provided anesthesia for soldiers wounded during the Civil WarRead MoreNursing Now And The Civil War1516 Words   |  7 PagesNursing now and in the Civil War Where do you think the nursing profession came from? There were so many important voices and changes since the Civil War that had a major influence towards the nursing profession. Some things are the same but at the same time many things are different. For example, in the Civil War, if a soldier had a hurt leg or arm the doctors would just amputate it right away. Today doctors do many exams before they do something that serious. Since the Civil War, nursing has changedRead MoreThe American Civil War : Censorship And The Passage Of Time1603 Words   |  7 Pages The American Civil War has captured the popular imagination of the world for more than a hundred and fifty years. Academic scholars and neophyte history buffs alike have published thousands of books on the subject, adding to a growing canon of Civil War literature and knowledge. Little attention is paid, however, to the intimate personal lives and sexual intimacies of the people who lived during that crucial period in A merican history. Historians pay even less attention to those figures who existed

Wednesday, May 6, 2020

The Insider Secret on Student Essay Samples for High School Applications Exposed

The Insider Secret on Student Essay Samples for High School Applications Exposed The Benefits of Student Essay Samples for High School Applications You are able to have the very best college admissions resume on the planet. Tool for college admissions officers that there's no more weight in your own personal statement from school application materials. Try to remember that admission committees are considering learning about your child and what your family members can offer, and the way you will give rise to their schools and school communities. Keep these ideas in mind, and you're going to be a step closer to that scholarship at your preferred university or college. If your school doesn't offer a writing class, you can locate a workshop offered on campus or perhaps a class it is possible to take online, if you're ready to pay. For instance, you might decide to write about your experience on the center school math team. Next, you will learn how to earn a college resume prepared for the big leagues! You have just what it takes to be successful in college. If you've passed from high school and eager to take up a work, you've got to compose an application template that targets the exacting job which you would like to apply. When you're in high school, it's definite that you're predicted to do a few write-ups and projects which require pen and paper. When most directions will be straightforward, you will never know whether the school is likely to ask you to address certain questions on the given topic. Reading the directions carefully can help make certain that you accomplish the task available. Life After Student Essay Samples for High Sch ool Applications Essayedge is the major application essay editing service on earth. Some might require that you fill up an application form, others might need an application letter. A complete application includes various documents, a few of which have various deadlines. The procedure starts with the client entering the appropriate info in the purchase form. Employing reliable sources for research is essential. If you're a global student worrying about your writing skills, there are lots of helpful resources which are available to you. Students utilize modern technologies also, and they don't seem in order to refuse them. The essay, for some applicants, can be among the most stressful portions of the application approach. Supplemental materials in some instances, certain sorts of applicants will have to submit extra materials not covered by the internet application. In some instances, you can find it challenging to compose because of inadequate abilities, and thus a sample winning scholarship essays would give the guidance you want. Mba application is just one of the most troublesome things in applying process. The Basics of Student Essay Samples for High School Applications One of the serious differences between both are the classes. You would like to put your very best foot forward and keep positive in your application. Occasionally it's helpful to observe how others were able to get over the difficult first-line hump. Unique schools follow various processes and you may get confused from time to time. The school will probably supply you with a word limit, which means you want to select a to pic that fits that word count. Professor Mitchell obtained a grant to have a category of students to Belgium to be able to study the EU. It's evident that most students find it tough to submit absolutely free error sample essay for financial need scholarship since mostly they give plagiarized content since they copy the precise information found on the web. How to construct my resume to obtain admission into a dental. That means you can be ensured of excellent scholarship essay examples. The essay is easily the most important portion of a university appllication, see sample essays ideal for applying to schools in the us. These seven sample essays respond to a selection of thought-provoking questions. Writing a scholarship essay may not be an easy endeavor for many students. Some schools also need you to write more than 1 essay, and should you just assume you get to select from the 3 options when you were actually supposed to write three short essays, well that is definitely an issue. Many people think that high school entrance essays are rather simpler to write than college entrance essays, that's the reason there are fewer places where you could get assistance with higher school entrance essays. That means you can order for our high school scholarship essay examples without needing to be concerned about your private details. You must find the correct resources for your essay along with patience when finding the correct inspiration to write. If you're struggling with writing essays and wish to increase your skills, taking a course or workshop can be exceedingly helpful. Whenever your teacher asks you to analyze the source of the Civil War, he's going to obtain a great deal of essays that sound basically the exact same.

Tuesday, May 5, 2020

Implementing Customer Relationship Management †MyAssignmenthelp

Question: Discuss about the Implementing Customer Relationship Management. Answer: Introduction: I share the writers view on the topic concerning hotel from a rooms management prospective. According to the writers view concerning hotel bookings, the type in which guests use to request for reservations impacts the amount of revenue which hotels get. If for example reservations are made through OTAs, some revenue which could have been received by hotels goes to the OTAs. The writer also argues that some aspects like age determines the method which a guest chooses for booking. This is very true because people who are above the age of forty mostly prefer using online travel agencies as compared to those below this age. I believe the writer was correct in mentioning that OTAs have come up with various tactics to get more sales than hoteliers. In the business world, maintaining customer loyalty is quite fundamental (Akazue, 2016). Introducing key strategies of attaining new and maintaining current customers like family/friend recommendations, personalized offers and recommendation tailored by OTAs will keep them attracting more customers. Should the authors consider any other factors in trying to generate direct reservations and thus increase occupancy, ADR and revPAR? The writer should consider other factors in trying to generate direct reservations in order to increase occupancy because apart from the ones considered, there are others which can play a key role. Satisfaction is one of the other factors which the writers could have considered because it increases the chances of customers to prefer using a service from one organization than the other (Rahimi, 2014). This means considering to ensure the clients receive full satisfaction from direct reservations can play a significant role in increasing Occupancy, ADR and revPAR. Other factors which the authors should have considered are the advantages which customers get when they make direct reservation. This is because a customer will always seek for services through where they realize cost saving advantage. These factors would include being given one of the meals free, or any other factor which can give the customers cost advantage. The writer should have also considered another factor like the friendliness of the hotels website. In some cases, customers and especially those with little knowledge will always prefer book reservations using websites which are user friendly (Nayak, 2013). If the hotels website is complicated, then the customer will seek the service from OTAs. Other factors which the writer should consider include reliability of the hotels direct reservation websites, professionalism of the customer care personnel and so forth. There is a connecting issue between considering other factors in trying to generate direct reservations and most customers booking reservations through OTAs because based on the writers view, there are several factors which make most clients to prefer booking reservations through OTAs. The only way of addressing these issues to increase occupancy, ADR and revPAR is by considering to introduce other factors which would make the customers to realize the importance of direct reservations (Mohajerani, 2013). Revenue and number of guests in hotels can only be increased though ensuring maintaining current and attracting new customers. This can only be attained by ensuring there are unique factors which makes the customers to prefer being associated with a particular hotel and not the other. References Akazue, M. I. (2016). Enhanced Hotel Management Information System for Multiple Reservation Booking. International Management Review, 12(1), 65-89. Mohajerani, P. A. (2013). Customer Satisfaction Modeling in Hotel Industry: A Case Study of Kish Island in Iran. International Journal of Marketing Studies, 4(3), 65-96. Nayak, S. (2013). "Defining Service Quality for a Boutique Hotel from a Business Traveler Perspective". Asia Pacific Journal of Management Entrepreneurship Research, 2(1), 87-90. Rahimi, R. (2014). Organisational Culture Perspective and Implementing Customer Relationship Management (CRM) in Hotel Industry: Case of a Chain Hotel in the UK. European Journal of Tourism Research, 8, 56-69.