Babe Ruth Research Paper

The Great Bambino George Herman Ruth was born in Baltimore Maryland on February 6th 1895. His mother gave birth to him on the second floor of her father’s house. George is the oldest of 8 children. He was often missing from school. George was officially named a juvenile delinquent after his bouts skipping school. At a very young age George began drinking, chewing tobacco, and stealing (Berke 18). People around him were fed up with his behavior and he was sent to Catholic school. During his stint there, George made a positive out of it and made a 360 turn around.He was taken care of by Xaverian brothers from the School, St. Mary’s  (Berke 19). Ruth’s baseball career began when he was attending St. Mary’s (Berke 19). In the early 1900s, baseball was at its prime. Oddly, he pitched and batted left-handed, but started out catching in his young years. The last two years spent in school he was a staggering six feet, two inches and weighed in at 170 pounds. Ris ing to popularity at school, he became a major asset to the baseball team, and was promoted to pitcher and became the teams lead hitter and pitcher (Berke 22).Orioles signed Ruth to a six-month contract that paid him $600. It is said that in batting practice alone babe attracted up to 30,000 fans (Berke 22). Twenty-two games were won while Ruth was with Baltimore. In the early part of his career, Babe Ruth walked a batter and struck an umpire, getting himself thrown out of the game. In the series against the Dodgers, he pitched 4 games to one (Berke 23 – 24). The rising star soon was sold to the Boston Red Sox. The great Bambino’s salary jumped from a six hundred dollar check to a whopping thirty five hundred dollars.His primary position for Boston was pitcher. Ruth was one of few in the league that pitched left-handed and this would help Boston become exceptionally well. The first game Ruth ever pitched with Boston was a 4 – 3 win over Cleveland. Ruth’s first year with Boston he became good friends with Map, another great ball player at this time. He would also become teammates with him again in the future Yankees team. George Herman Ruth’s first recorded homerun was a game against New York and it was a straight shot to the upper deck of right field in the polo grounds off of Jack Warhop.The year was 1915 and the Bambino was named best pitcher and hitter for Boston (Berke 31,32,33). This year the Red Sox was named the best team in the Major League. Ruth led the team to the 1915 World Series and brought them a win. With all the hard work and determination from the Bambino his salary took another leaping hop from thirty five hundred dollars to five thousand. Ruth claimed that the 1915 Red Sox champion team was his favorite team he had ever played for, even in his later years. Another year passes and yet again the Red Sox make it back to the world series with the help of Ruth and win their second world series in a row.By 1917, Babe Ruth was by far statistically and fan based declared Boston’s best Ace pitcher and left handed hitter in the league (Berke 35 – 36). In 1915 Babe Ruth struck out 112 batters with a season record of 18 – 8. He also had a 2. 44 run average. (ERA) In the year 1916 Babe Ruth lead the Red sox to a 23 – 12 record and had an ERA of 1. 75. The Boston Red Sox family would be the first to help the Great Bambino achieve such an amazing goal as a major league pitcher/player and that was to win a back to back world series. Babe started the1917 Red Sox season 10 – 1. He would go on to end that season with a 24 – 13 record with a 2. 1 ERA. 1917 Ruth went on to end the season with a total of 128 strikeouts, the leagues fifth highest total. This milestone was not broken until more than 4 decades later by Whitey Ford of the New York Yankees. The Bambino set a World Series record of twenty-nine and two thirds scoreless innings (Berke 37). 1918, game one R uth shut out the Cubs tossing a 1 – 0 six hitter and won game 4 of the World Series. With all of the pitching experience in high school, minor league, major league, and four World Series later the Bambino ended his pitching career with this 1918 World Series win against the Cubs (Berke 38).George Herman Ruth married a waitress by the name of Helen Woodford after meeting her in a Boston Restaurant. In the off-season the newly weds spent the winter with Babe’s father. The year 1919 Babe Ruth was now ranked as the greatest pitcher of all time. Being called the greatest pitcher of all time comes Celebrity status. Due to the Bambinos pitching success and batting prowess everyone looked him up to in this time period. Ruth was just as well known with his batting as much as his pitching with Boston. At the beginning of the 1919 season, Ruth became a full-fledged left fielder.He predicted he could help win more games playing every day in the outfield and getting to swing his ba t more than he did pitching every fourth game (Berke 39,40,41). In this day in age a home run hitter was an oddity and completely unheard of especially with the materials of the time frame. The bats weren’t as up to date as ours today and weight lifting is by no means as advanced as it is today. It was more of a game of strategy than a game of power hitters. 1919 was a very dark period of baseball other than Ruth’s home run exploits.The 1919 World Series is best remembered for the Chicago White Sox purposely throwing the game to the Cincinnati Reds to illegally gain money from gambling (Berke 42). 1920, a year Boston will never forget. Honestly one of the most remembered years of Major League baseball history. The Sultan of Swat, the Great Bambino, the Colossus of Clouds, the Babe Ruth was sold to the New York Yankees. Ruth was sold for an astonishing amount of one hundred twenty thousand dollars. Twice the amount ever paid for a player up until that point in history.A t this point, in Ruth’s life, there wasn’t a doubt in his mind that he wasn’t going to take the offer from New York. Do you blame him? One hundred twenty thousand dollars in 1920 was an extreme amount to pay for a player. It is said that New York had to take out loans to pick up Ruth but it was a move that will set New York up to be the greatest Dynasty in the game of baseball (Babe N. P. ). Boston is soon to find out that they had just been left with the curse of the bambino. After Ruth’s transition from Boston to New York he decided to still stay a full time outfielder.He new exactly what he was doing when he decided to become an outfielder and end his pitching career on a good note. The great bambino dominated the game with amassing numbers that had never been seen in the history of baseball. He changed the style of baseball from a high intense grind it out strategy style of game to a power and high scoring kind of game (Babe Babe). The record books we re about to be opened and stay wet with ink as long as Ruth was playing. It would be useless to close the record books because every game it would be opened right back up.Ruth’s records from a hitting standpoint were insane! With a high batting average and an uncontrollable, unbelievable power he had an assault on baseballs most hallowed records (Babe About). 1920 Ruth surpassed the home run record in a single season that he had set a year before at Boston by belting out 54 in just one season. A season in which no other player usually hit more than 19 and that was considered outstanding at this time. There had only been one team that hit more home runs in one season than babe had individually up until this point in history.In the following season Ruth was not done breaking records, he was just getting started. 1920 was the first year that Ruth had won his first home run title and definitely not his last. The Bambino drove an astonishing 114 home runs with the Yankees in the 1 920 season, which is a major league high (Babe teen). All eyes were on Ruth and because of him baseball became Americas favorite past time. Adults, kids, and the retired all spent their time watching or playing the great game of baseball that once did not seem so interesting.George Herman Ruth is responsible for the term the grand slam. A grand slam in the game of baseball is when bases are loaded and the player at bat hits a homerun allowing your team to advance four points. Ruth had 4 grand slams in 1920, which remained a Major league high for forty years (Berke 45 – 46). The New York Yankees ended their 1920 season with a ninety-five –- fifty-nine record and finished just three games behind the AL champions the Cleveland Indians. This was the eighteenth season for the Yankees managed under the one and only Miller Huggins.The Yankees of the 1920’s were the first major league baseball team to have more than a million fans attends their game (Berke 46 – 4 7). The Bambino was built for the expanding New York City of the nineteen twenties and the New York City of the nineteen twenties was built for him, they were perfect for each other. Now the war was long over done and all of our soldiers were back home. America was on top, second to no one with New York City the center attention. Giant skyscrapers, new and fancy cars, shopping centers, Broadway, clubs, sports. Who wouldn’t want to be apart of this growing city of excitement?The famous New York sportswriter Westbrook Pegler once quoted â€Å"The Era Of Wonderful Nonsense† or as another New York sports writer Paul Gallico said â€Å" We were like children who had just been let out of school†. Ruth landed him in the right place at the right time. Ruth acquired several new and fashionable names already within months, Sultan of Swat, the Caliph of Clout, the Wizard of Whack, the Rajah of Rap, the Wazir of Wham, the Mammoth of Maul, the Maharajah of Mash, the Bambino, the Bam, the Big Bam (Montville 106 – 107). The center of a half mile racetrack in Jacksonville Florida is where the Yankees training field was located.They traveled her by train from New York City. The team was already off playing cards for real money before they hit New Jersey. Ruth roomed with Ping Bodie in the Hotel Brunswick. The first night they arrived, Ruth participated in a basketball game for the Shawmut Athletic Club, in which he scored eight points in the 41 – 25 win. Ruth, still tanned from California wearing a large leather coat handing out Cigars left and right, hit the clubs that evening. After a night of fun and excitement he arrived back to his hotel room where he proceeded in shinning his golf clubs.On the first day in Jacksonville, practice was optional since Huggins hadn’t arrived, so the big bam decided to go tour the 18 holes at the Florida Country club with his new clubs. Newspapers reported that he wore a silk shirt and white golf flann els and at one point he threw up a golf club while a ball was in flight and hit it out of the air (Monteville 108 – 110). The place of camp was casual, the Brooklyn dodgers also trained in Jacksonville but on the other side of the city at Barrs Field. From the start, Ruth lived a different way of life than all of his teammates.Yankees owner gave the players five dollars per day for meal money. This changed fast because the players would eat cheap hot dogs every day and saved the money for late night fun. Babe lived on a higher economic and social level than the people around him. Ping Bodie, Ruth’s roommate in Jacksonville gave the press the answer everyone had been waiting for. They asked him what kind of guy George Herman Ruth was and Ping answered, â€Å" I don’t know, I don’t room with babe. I room with his suitcase. † (Monteville 112 – 114). Finally the first day of practice starts and the million-dollar question is asked.Is it possible that the Bambino mysteriously lost his amazing ability to crush a ball higher and farther than anyone else in the league? Maybe, just maybe through winter and Ruth’s off time not keeping up on his skills he lost his ability. March nineteenth, seventeen days after the team had arrived. Babe Ruth hit a smashing ball 478 feet. 50 feet over the center field fence, the fence was 428 feet deep (Monteville 112 – 115) Babe Ruth went on to become not only the greatest baseball player of all time but also a celebrity of his era. Babe helped the New York Yankees win seven pennants and four World Series titles.The Bambino retired in 1935. Just one year later in 1936 Babe was one of the first 5 elected into the baseball hall of fame. The Bambino is credited for the popularity of the game of baseball. He helped pick the speed of the game up from a low scoring speed dominated game to a high scoring power game. Since then he has became one of the greatest sports heroes in American hi story. The legendary power and the charismatic personality made the bambino larger than life itself. He was famous for his charity off of the diamond but also known for his reckless lifestyle.He went on to coach after retiring from the game. August 16, 1948 cancer got the best of the Bambino and he died at the age of 53. The legend of Babe Ruth will live on forever (World). Works Cited â€Å"Babe Ruth a Teen to Adult. † Babe Ruth Central The Site That Ruth Built. N. P. , n. d. Web. 22 Oct. 2012. http://www. baberuthcentral. com/biography/babe-ruths- personal-side/. â€Å"Babe Ruth. † About. com 20th Century History. N. p. , n. d. Web. 22 Oct. 2012. â€Å"Babe Ruth Biography. † Bio. com. A&E Networks Television, n. d. Web 22 Oct. 2012. http://www. baberuthbiography. com/ Babe Ruth Biography. † N. p. , n. d. Web. 22 Oct. 2012. http://espn. go. com/mlb/player/bio/_/id? 27035/babe-ruth. Berke, Art. Babe Ruth. New Yourk: F. Watts, 1988. Print. Fischer, David. B abe Ruth: Legendary Slugger. New York: Sterling, 2012. Print Hampton, Wilborn. Babe Ruth: A Twentieth-century Life. New York, NY: Viking, 2009. Print. Monteville, Leigh. The Big Bam: The Life and times of Babe Ruth. New York: Doubleday, 2006. Print. â€Å"World Biography. † Babe Ruth Biography. N. p. , n. d. Web. 22 Oct. 2012. http://www. notablebiographies. com/Ro-Sc/Ruth-Babe. html.

Freud, Jung, & Adler

Assignment One Jeremie William Edwards PSY/250 Elaine Parks Assignment Two Freud, Jung, and Adler are commonly referred to as the fathers of modern Psychology. The three men spent much time delving into why people act and think the ways which they do. Freud’s psychoanalytical approach tells us that the human psyche consists of three different parts that drive us to our thoughts and actions; the Ego, Super-Ego, and the Id (direct Latin translation is the it). Adler was at differences with Freud in this separation of these three parts.Adler believed that the Ego, Super-Ego, and the Id were not separated but viewed as a whole; He believed that it was more important to look at the entire picture rather than trying to separate these parts, as Freud would. Jung and Freud had a difference on personal motivation that drives each of us. Freud believed that all human motivation was sexually based, where Jung thought that every person suffered from a type of inferiority complex. I can ag ree with portions from all of the doctors and their theories.I believe that there is a sexual connotation to most everything that people do, whether it is out-right or hidden in context. I can also see where most everyone suffers from some type of inferiority complex. Every person can admit to be lacking in some area in which they would rather excel. As far as Jung and his individuation on the other hand, I believe this to be lacking in substance. His thoughts on humans being social creatures and the influence that our surroundings have on us are quite valid.I also believe that we do have an Id or a primal instinct inside of us, but that Id is not in conflict with our Ego and Super-Ego. These three parts work in unison to drive us and propel each of us into becoming better people yet not letting us forget from where we originate. Sigmund Freud had a five stage theory on human personality development. The five stages in order are; Oral/Dependency, Anal/Potty Training, Phallic, Latenc y Period, and Genital. The Oral stage is from the time of birth up to about two years old.This stage talks of breastfeeding and how a person can develop an oral fixation if weaned too early from the teat. An oral fixation can manifest in the forms of smoking, eating, or drinking. The second stage, Anal, is where the child is learning to use a toilet properly. The child uses the anal sphincter as a means of maintaining control of the situation. For example, if a child does not want to learn how to use the toilet they may withhold their feces or defecate in places or at times that are seen as inappropriate. These actions will allow the child to perceive that they are still in control of the situation.Under this understanding is where Freud believes that a person can develop obsessive compulsive disorder or dreams of spinning out of control and the person left trying to get everything back in order. The Phallic stage is the third stage of Freud’s. This stage is from the ages of three to five, this is the time where a child starts to become more aware of the differences between men and women. This time frame is when a person can develop an Oedipus or Electra complex, depending on the gender of the person. What this entails is the child becoming jealous of the same sex parent.For boys this would present because of the child wanting a relationship with the mother that the father has, this scenario in turn makes the boy child adopt the acts and mannerisms of the father in order to live vicariously through him in this relationship. For a girl child, she is jealous of the mother and wants the father’s penis (penis envy). The fourth phase is a latency period where no real advancement is made. The final stage of Freud’s five stages is the Genital stage. The Genital stage starts around the age of 12 and ends in the peak of puberty.This stage is a reawakening of a person’s sexual interest. In this stage a person will start to feel sexual attract ion towards the opposite sex (the writer does not know about homosexuality in this theory as of yet). The urges and needs are to pleasure the genitals and a sort of coming of age, or growing up. Freud had many different defense mechanisms. The three we will be looking at are; Denial, Rationalization, and Repression. Denial is a fairly self-explanatory defense; it is when a person argues with the reality of what has actually happened. E. G.When a woman has been raped she must deal with an extraordinary situation which she had no choice in. Some women face this reality with denying that it ever actually happened. Rationalization is a bit different in a person will fabricate a truth rather than facing what the observable truth is. Say a person gets fired from a position; he/she may claim that it is because they refused to kiss up to the boss when in reality it was because of a lack in performance. Repression is when a person forces something out of memory, often a person will repress m emories of child abuse.

Fast food restaurant Essay

In 1921, after World War 1, vehicles became more popular and more affordable for the middle class; therefore, drive-in restaurants were introduced. Founded by Billy Ingram and Walter Anderson, the American Company White Castle, is generally credited with opening the second fast food outlet and first hamburger chain. Walter Anderson had built the first drive-in restaurant in Wichita in 1916, introducing a low cost and high speed hamburger restaurant. White Castle was tremendously successful from the beginning and produced numerous competitors. Then, franchising was introduced by A&W Root Beer, which franchised its distinctive syrup. Howard Johnson’s first franchised the restaurant concept in the mid-1930s, formally standardizing menus, signage and advertising. Moreover, in 2006, the global fast food market grew by 4. 8% and reached a value of 102. 4 billion dollars. Shockingly, in India alone, the fast food industry was growing by 41% a year. Today, the United States has the main fast food industry in the world, having roughly 2 million U. S. workers employed in the areas of food preparation and food servicing. Leader in the Fast Food Industry: A&W, McDonalds, Subway†¦? The fast-food industry or quick service restaurants are thriving. The food industry is let by fast food restaurants which are responsible for 72. 8% of the whole food industry revenues. In North America, McDonald’s is followed by Subway, Burger King, Wendy’s, Starbucks, Taco Bell, Dunkin’ Donuts, Pizza Hut, KFC. All in particular order to the amount of sales in North America in 2010. McDonald’s is the industry leader, with revenues that are 3 times to the next on the list. They are very much concentrated on low prices and getting the customer as quick as possible out the door, which appeals a lot to families that want a cheap, fun and safe place to eat. In today’s modern society, time is a very essential and limited factor; society is very preoccupied with everything else going on, their eating habits become irrelevant. This is where fast food restaurants such as McDonalds, have a great success preparing their food in record time, making more time for other and more important tasks. Fast Food Trends Over the last decade there has been increased focus on the quality of food served in fast food restaurants. â€Å"New† fast food versus old fast food, which essentially means that throughout the past years, many fast food businesses started to develop. And two â€Å"leagues† of fast food restaurants have emerged. â€Å"Old† fast foods and â€Å"new† fast foods, the old fast foods consist of companies like McDonald’s and smaller companies like Burger King and Yum! Brands (Taco Bell, KFC, Arby’s and Wendy’s). â€Å"New† fast foots are â€Å"Chipotle Mexican Grill†, â€Å"Panera Bread†, â€Å"Five Guys† and Oqdoba all owned by â€Å"Jack in the box† which is a member of the old fast food league. Both leagues have very similar attributes. They both serve inexpensive food in a casual matter while keeping a fast tempo. But the players in the â€Å"new† league have introduced higher-quality menu items, making the consumer’s experience more similar to a traditional restaurant dining casually at a table, rather than being in and out of the fast food restaurant with a greasy bag of food. Typically highly processed and industrial in preparation, much of the food is high in fat and has been shown to increase body mass index and cause weight gain. Popular books such as Fast Food Nation and documentaries like â€Å"Super Size Me† have amplified public awareness of the negative health consequences of fast food. These documentaries have had a huge impact on fast food restaurants who were indirectly obliged to respond to this trend if they wanted to keep most of their clientele. AMERICAN DIETARY TRENDS, BY DECADE | Historical Events| Food Trends of the Time| 1950–1959| – Mothers returning to the home after the war effort – Postwar baby boom – Construction of the national highway system| – Packaged meals available – First TV dinner (Swanson), 1953 – Rise of hamburger chains along highways; Oscar Mayer â€Å"Wiener-Mobile†| 1960–1969| – Growing middle class with money to spend. – Growing social unrest over the Vietnam War in late 1960s| – Introduction of Julia Child’s French cooking – â€Å"Hippies† bring back demand for unprocessed, made-from-scratch foods – Vegetarian trend starts| 1970–1979| – End of Vietnam War – Watergate scandal – Growing inflation – Major influx of Asians due to Immigration Act of 1965| – Continued demand for organic and fresh: â€Å"California Cuisine† – Elaborate dinner parties with ethnic dishes – Growing appetite for Asian cuisine| 1980–1989| – Stock market plummet of 1987| – â€Å"Nouvelle Cuisine† is the thing du jour–diners willing to pay more to eat less – Return to simplicity in late 1980s. – Exploration of different tastes (e. g. , TexMex, Ethiopian, Southwestern)| 1990–1999| – Introduction of the Internet puts foods at consumers fingertips| – Everything reduced-fat, low-fat, fat-free – Naturally healthy cuisines (Mediterranean) – New movement toward simplicity| Segments in Fast Food Industry When observing the fast food industry, it is obvious that restaurants specialize in certain fat foods. In fact, fast food restaurants can be divided in eight categories: Asian food, burgers, sea food, pizza/pasta, snacks, chicken, Mexican food and sandwiches. The different segments distinguishes the direct competitors such as McDonalds and Carl’s Jr. trying to sell/make the best burgers and the indirect competitors such as Quizno’s who specialize in sandwiches and Domino’s Pizza who focuses on promoting their delicious pizza but still tries to sell sandwiches. All fast food restaurants fiercely compete with each other to sell not only their speciality but have the most sales in general. In 2010, as being the leader of the fast food industry, McDonald’s was and is still at the top of the burger category, with more than $32 billion in system wide sales. The winners for the other categories were Taco Bell for the Mexican segment, KFC for the chicken category, Pizza Hut for the Pizza and Pasta brands, and Long John Silver’s winning the Seafood segment. The graph demonstrates the different segments of the fast food industry as well as the restaurants and their rankings. QSR 50 Rank| Company| Segment| 22| Panda Express| asian| 3| Burger King*2| burger| 23| Carl’s Jr. *| burger| 34| Checkers/Rally’s| burger| 33| Culver’s| burger| 16| Dairy Queen*| burger| 30| Five Guys Burgers & Fries| burger| 19| Hardee’s*| burger|. 45| In-N-Out Burger*| burger| 15| Jack in the Box| burger| 50| Krystal*| burger| 1| McDonald’s| burger| 10| Sonic| burger| 27| Steak N Shake*| burger| 4| Wendy’s*| burger| 25| Whataburger| burger| 40| White Castle*| burger| 31| Bojangles’| chicken| 41| Boston Market*| chicken| 11| Chick-fil-A| chicken| 26| Church’s Chicken| chicken| 38| El Pollo Loco| chicken| 9| KFC| chicken| 20| Popeyes*| chicken| 28| Zaxby’s| chicken| 18| Chipotle| mexican| 36| Del Taco| mexican| 44| Qdoba| mexican| 6| Taco Bell| mexican| 39| CiCi’s Pizza*| pizza/pasta| 12| Domino’s Pizza*| pizza/pasta|. 24| Little Caesars*| pizza/pasta| 35| Papa Murphy’s| pizza/pasta| 17| Papa John’s| pizza/pasta| 8| Pizza Hut| pizza/pasta| 43| Sbarro*| pizza/pasta| 14| Arby’s| sandwich| 48| Einstein Bros. Bagels*| sandwich| 42| Jason’s Deli| sandwich| 29| Jimmy John’s*| sandwich| 13| Panera Bread| sandwich| 21| Quiznos*| sandwich| 2| Subway*| sandwich| 47| Captain D’s| seafood| 32| Long John Silver’s*| seafood| 37| Baskin Robbins*| snack| 49| Cold Stone Creamery| snack| 7| Dunkin’ Donuts*| snack| 5| Starbucks*| snack| 46| Tim Hortons1| snack| Own A Fast Food Restaurant: a Bad or Good Idea? It is not a very good and viable industry for anyone to enter. The global economy shifts have been proven to highly affect certain fast food companies. Fast food companies were once thought to be immune to recessions, because of their low prices and fast service because logically in a recession, consumers have to cut spending. Many consumers â€Å"traded down†, from casual restaurants to fast food restaurants because of the cheap BigMacs, Whoppers and $1 value meals. As a result, fast-food chains have weathered the recession better than their pricier competitors. In 2009 sales at full-service restaurants in America fell by more than 6%, but total sales remained about the same at fast-food chains. In some markets, such as Japan, France and Britain, total spending on fast food increased. Same-store sales in America at McDonald’s, the world’s largest fast-food company, did not decline throughout the downturn. Panera Bread, an American fast-food chain known for its fresh ingredients, performed well, too: its boss, Ron Shaich, claims this is because it offers higher-quality food at lower prices than restaurants. Money can be a big problem in terms of starting a business in the fast food industry. Rising prices have also significantly affected many fast food franchises. With food and beverage inputs making up approximately 33% of costs, higher prices for livestock, corn, wheat and more have seriously shrunk margins over the past decade. In such a fiercely competitive space it is impossible to force a price increase on customers, so profit margins are often south of 10%. The recent economic recession did lower commodity prices, but the recession brought on its own complications, and now prices for commodity inputs are on the rise again. Direct and Indirect Competitors. Direct competitors in the fast food industry are the companies that produces and sells an almost identical product which they offer for sale within the same market as those produced by one or more other companies. McDonalds and Burger King compete directly with each other, Wendy’s and A&W also compete directly because they have a very similar product and service. If a customer really wants a burger and fries, he or she will not go at the other end of town just to get to their favorite burger place, they will settle for a very similar product within a closer proximity. Indirect competitors in the fast food industry are the companies or services that are not similar to each other and that share very different characteristics about their product or service. A good example of an indirect competition in the fast food industry could be restaurants such as Swiss Chalet or a sandwich shop and a Panda Express, both are fast food restaurants but they compete indirectly with each other because one customer may want to eat an Asian dish but not wanting to eat a sandwich, this leading to the customer going as far as it takes to go eat an Asian dish. All in all, fast food is not only about a fast service or eating fattening food , it requires a lot of knowledge and time to make these franchises work and make an ever growing profit. Over the past years and the years to come, McDonalds has and will obviously be the number one leader in the fast food industry because of their extraordinary service, delicious food and their 34,000 restaurants all over the world. However, as years go by, obesity is becoming a huge problem as thousands of kids and adults are attained of heart problems, therefore, decreasing the amount of clients who eat fast food yearly. Trends are changing and people are starting to eat a lot healthier realising how significant it is to take care of their body. In the next century, will fast food restaurants become a thing of the past or will they find a way to stay their clients number one’s solution when it comes to filling up their stomach? Only time will tell†¦

In what ways can the Internet contribute to public service Essay

In what ways can the Internet contribute to public service broadcasting Discuss and provide examples from the readings - Essay Example Various scholars and researchers have argued that the Internet has been found both helpful and harmful for the public service broadcast industry. The purpose of this paper is to identify the ways and techniques through which the Internet can contribute in improving the public service broadcasting in Britain. The paper will cite examples from scholarly journal articles in order to support the arguments. Internet has influenced the media of almost the entire world. The contemporary media can be termed as Digital Media due to its heavy reliance on the Internet. Like many other countries of the world, the Media Ecosystem in Britain is also under influence of the Internet as surveys reveal that more and more users are accessing the Internet in the UK these days. This has certainly brought a transformation in the traditional public service broadcast techniques by presenting new and advanced methods of productions and broadcasts (Collins, 2011). Internet can help facilitate the public service broadcasting in a variety of ways. To list, there are plenty of techniques that can be adopted and have already been utilized in the UK in order to improve the public service broadcasting sector. It has been noticed that previously there were numerous issues associated with public service broadcasting. Therefore, in order to analyze the changing situations of the broadcast media in Europe, numerous researchers conducted various studies on the subject in order to find accurate results. Harrison & Wessels (2005) stated that the transitions in the contemporary public service broadcast because of the internet is a positive indicator and has increased scrutiny. The authors have tried to explore the pattern of the new media technique with the audience in Europe. It should be noted that the Internet has actively enabled millions of users in public service broadcast as all of them share their views and interact over the medium effectively. In simple words it can be said that

Innovation to Sustainability of Lexus Essay Example | Topics and Well Written Essays - 2500 words

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Basketball Jump Shot Research Paper Example | Topics and Well Written Essays - 1250 words

Basketball Jump Shot - Research Paper Example ir teams practice and play, the coaches develop certain skills over time that can be employed to achieve great success especially if complimented by knowledge derived from biomechanics (Hanes & Bauer, 2006). A jump shot may be said to be a high arching, softly rotating toss where the basketball player releases the ball right or slightly at the apex of his/her jump. While some coaches believe that shooters are born Hanes & Bauer (2006) point out that shooting is also a skill that can be taught to the athlete. For instance, in order to achieve a good jump shot, the athlete will need to apply good velocity to the ball. The velocity will steer the ball horizontally as well as vertical to the target. Biomechanics suggest that the athlete should square up to the basket and jump in a vertical manner before releasing the ball. This is best achieved when a player is doing a â€Å"drive† since the speed of the player will help in achieving velocity for the ball. However, speed may at times be counterproductive since it might affect the stability of the player. It is therefore necessary to establish equilibrium to ensure that optimal speed is achieved while stability is not compromised. The athlete should have a good base of support as this will ensure accuracy of the shot. Different basket ball players have different shooting techniques. For instance, some will concentrate on the backspin while others are more conscious of the balance. Regardless of one’s shooting technique, there are some salient components of shooting that need to be incorporated for optimal performance (Kelley, 2003). The very first important facet is the leg base. Kelley (2003) advises that a consistent exercise involving stretching and lifting of the muscles should be maintained. This exercise will help in providing the muscles with needed force for lifting up over the rim. The other component is squaring up. As Kelley (2003) observes, the athlete’s shoulders and the feet should always be in

Graphic Design Impact on Fashion Annotated Bibliography

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A Comparison of Moon River Breakfast at Tiffany's Essay

A Comparison of Moon River Breakfast at Tiffany's - Essay Example This essay focuses on ‘Breakfast at Tiffany's', that is a 1961 American film starring Audrey Hepburn and George Peppard. Also in the cast are Patricia Neal, Buddy Ebsen, Martin Balsam, and Mickey Rooney. It was directed by Blake Edwards and released by Paramount Pictures. The film is loosely based on the novella of the same name by Truman Capote. The screenplay was written by playwright and screenwriter George Axelrod, perhaps best known for his play, The Seven Year Itch. This essay not only describes the plot of a movie, it's actors and creators, but also explores the role of music in the film. The researcher compares three versions of one song, named Moon River in the essay - version sung by Andy Williams, version of Moon River sung by Audrey Hepburn and version of Moon River in the original soundtrack. The researcher then gives comparison and analysis of the recordings. Criteria that he used are the following: overall style, tempo, dynamics, instrumentation and expression of each one recording. In conclusion, the researches states that among these 3 different versions, he believes that the Williams version was the most successful. It begins at a more lively speed than the others, and the performer sings the lyrics strongly and meaningfully. He continues that way until the conclusion of the song. The artist follows the description of a satisfying finish to a song as described by Deborah Stein in a 2005 essay: ‘The strongest ending ,’ she says, ‘is the full, or authentic cadence.’

Police administration Essay Example | Topics and Well Written Essays - 1500 words

Police administration - Essay Example This role involves issues such as rules, employees, jobs, tasks, supervision, budget, efficiency, and workload. This role ensures that the police executive see to it that the functions of the police organizations are executed correctly. This is because the police executive is at the tiller of the police system and therefore must ensure that processes, inputs, outputs and feedback are dealt with properly in order to allow the police system accomplish its goals. This role is important to the police department because it sees the management of police inputs, processes and outcome. Without this role, the goals of the police administration may just be a mirage (Cordner & Scarborough, 2007). The second basic police executive role deals with external matters of the police organization. Because police organizations are open systems, the organization interacts with other organizations in its environs. These environments of the police organization are associated with a number of variable deman ds such as unusual and routine requests for services of the police organization; directives originating from the judiciary; inquiries of police management of specific crimes and incidents; and the minimum requirements for police training mandated by the state. Many of these demands are particularly received by the police executive personally as well as the requests from the environment. The police executive due to this is responsible for the response of the entire police organization. In general, the police executive is held accountable for managing the interaction between the environment and the police organization in order to enable the police organization system achieves its goals. Again this is important in police departments as failure to manage effectively the police organization environment, the attainment of the organizational goals will be impeded (Cordner & Scarborough, 2007). Both the internal and external basic roles of the police executive are important to the departmen t and the community. It is essential obviously that the chief of police pays attention to the internal police operations of the police organization. The internal basic role therefore fits the concept of responsibilities and duties of management. The external basic role of the police executive may be less obvious compared to the internal basic role. Because the police organization is an open system and is therefore impacted by its environs, the criminal law, job applicants, requests for police assistance, and money to pay to employees of the police organization all come from the environment to the police department. The central government system, the community, the system of criminal justice, and the media also make primary aspects of the environment of the police organization. In order to assure success of the police department, police executives must give attention and focus on relations with all the mentioned environmental elements because they affect the police organization signi ficantly and directly (Reiss, 2004). Failure to perform any of the roles sufficiently can possibly ruin the entire police department and the police chief. Issues of internal role may lead to poor morale, low productivity, negligent work, substandard equipment and personnel, and abuses such as corruption and brutality. The system of police department can easily fail to achieve its goals as a result of poor internal management. On the other hand, not executing external basic role of the police executive will result into declined goal achievement. For example, if the police executive estrange city hall, it is most probable that requests of the budgets of the police will be put at risk and funding will be less sufficient for optimal performance of the police

Juan Francisco Manzano, Autobiography of a Slave Assignment

Juan Francisco Manzano, Autobiography of a Slave - Assignment Example The inhumane punishments and oppressive events narrated in the biography and the orthography and unorthodox syntax in the original manuscript and the mysterious â€Å"disappearance† of his work during his lifetime all bear the scars of slavery. He started documenting his life events at the request of his mistress. This was possible since she had already taught him how to read and write. His original work never surfaced since. Juan Francisco Manzano lived in isolation as he was never allowed to play with other black children, but he led a relatively comfortable life and enjoyed some â€Å"freedom† as he was treated as a white child. Sometime later, Manzano worked as a slave where he almost lost his life. â€Å"I was putting the sugarloaf comes in one of the sheds toward †¦Ã¢â‚¬ ¦.. It was a huge piece of the roof with several beams that fell behind me, hitting the black Creole, Andres.† From the shock I fell through to the filter house below us,† (Manzano, pg. 99). The filter house was a large low building with a dark and an almost airless interior. Andres, unfortunately, did not survive as his skull was crushed, and the eyes almost popped out. Later on, rumors would reach Manzano’s second prompting him to urge young master Pancho to speak to his mother on Manzano’s behalf and get him from Dionisio where he worked in the sugar farm. This happened without much ado and he went to have  a  great life worth  enough food to eat. He was also bought a hat and some shoes something that was very new to him (Manzano, pg. 101). Although he was still a young buy, he would not go out to play with the other children even after such comfort. â€Å"I sank into such depression that I did not emerge from my sorrowful despondency, even after I saw all the children engrossed in games or when they called,† (Manzano, pg. 101) At the age of nineteen, Manzano took a certain pride of everything he did. His

Global consumer or Local consumer Essay Example for Free

Global consumer or Local consumer Essay Global consumer or Local consumer: Whenever the concept of Glo-cal comes into discussion the punch line of The Hong Kong Shanghai Bank comes into the mind which is â€Å"the world’s local bank†. Mooij in 2004 conducted a study to understand â€Å"Can consumers be differentiated as global and local consumers? If so then how are they identified? Global advertisement targeting global customer should have universal values to be successful. Because of this even Saatchi Saatchi, the advertising agency that was first to embrace the concept of global advertising, changed their opinion. Kevin Roberts, CEO worldwide of Saatchi Saatchi, stated in 2002: â€Å"Anyone who wants to go global has to understand the local – their own local and the locals of all their customers. People live in the local. I’ve never met a global consumer. I never expect to. We define ourselves by our differences. It’s called identity- self, family, and nation. † Global standardization of product or communication will not be helpful as the markets differ in their structures and socio-cultural frameworks. Consumer values and the advertisement values should be comparable when any offering is made. Douglas Daft, Coca-Cola’s CEO, stated in 2000: â€Å"People don’t buy drinks globally. † In the year 2000 the Coca-Cola Company, which had until then been the prototype of a global advertiser, decided to get closer to local markets because of declining profitability. Coca-Cola’s CEO Douglas Daft was quoted in the Financial Times, â€Å"We kept standardizing our practices, while local sensitivity had become absolutely essential to success. † According to Daft, the general direction is away from global advertising. â€Å"We need to make our advertising as relevant as possible to the local market. † As the sociologist-anthropologist David Howes says, â€Å"The assumption that goods like Coca-Cola on entering a culture will retain and communicate the values they are accorded by their culture of origin must be questioned. Often these goods are transformed in accordance with the values of the receiving culture. † (Mooij and Marieke K. de, 2004, p. 16) The global customer remains within the minds of the marketer while he serves local consumer even if his operations are global. As indicated by the work of various researchers it is clear that companies working globally actually serve the local customer and function â€Å"globally† . For the global success of any organization it needs to understand the local culture and preferences and design its business strategies around that. Conceptual Framework for Special Occasion Packaging Literature review has provided understanding of various concepts like packaging, culture, special occasion, gift packaging and many others. In the literature review there is clear indications of the interdependence of various demographic factors to the cultural and packaging variables. Individuals gender, age and ethnic background may be important factor of his/her culture and this will have influence on the way they make choices. Special occasions can be as personal as birthday to someone and can be a socio-cultural activity like Christmas. During the festival season what are the attributes of packaging which influence consumers, whether or not these attributes are related to the demographic profile of the consumer. How consumer would like to gift someone in terms of packaging and presentation of it. Packaging being an important aspect of the marketing mix it is crucial for marketer to understand the impact of packaging on the consumer especially when they are doing purchase for someone else as a gift. Packaging during special occasions can be characterized by the use of bright and attractive Colours, various shapes and styles, size, text and graphics materials. Packaging is important during festival season to the consumer as well as the marketer. Consumer wants to have special shopping for his near and dear ones where as marketer tries to utilize this opportunity to serve the consumer profitably. This study is an effort to understand the role of demographic profile and packaging attributes in the decision making of consumer during the festival seasons or special occasions. This investigation will enable managers to understand various aspects of packaging aesthetics and how products packaging can be designed keeping in mind these aesthetics in order to make delightful consumer experience within the marketplace Culture indicates the group norms within a society. People deviating from that group norm face the punishment of the group. Hence it is very different to bring a change within a night in the cultural sphere of an individual rather it would be easier to understand the culture and changing business strategies according to that. There has been constant change in the cultural set ups of various society. Worldwide the family influence is declining. The time with people is less as compared to what it used to even few decades back. People have less time for in – house, spouse or parent – child influence. The divorce rates are increasing and the numbers of living relationships are increasing. The marriage age is growing day by day and the age people attain parenthood has also changed. Most of the family is nuclear now. The level of religious influence is also changing. The educational institutions and the teaching methodologies, syllabus everything has changed from the past and has strong influence on the culture and society. Culture is being inculcated through family, religion and schools. It rewards socially gratifying responses and the person who adheres to the norms of culture. Culture is an adaptive concept. There are various factors which are being influenced by culture. These are as follows: †¢ Individual’s sense of self and space †¢ Communication and language within the society and outer world. †¢ Mental processes and learning. †¢ Work habits and practices †¢ Dress and appearance of an individual †¢ Food and feeding habits has changed due to changes in lifestyle and globalization. †¢ Less Time is available for each task and people have become time consciousness †¢ Equations of Relationships have changed. †¢ Values and norms are continuously changing within a society. †¢ Beliefs and attitudes get influenced by culture. Consumer behaviour Consumer is a king. This is the reason various companies are trying to serve their consumer in the best way they can. The markets are different worldwide. On one hand marketer has markets like UK and US which are matured one where innovation and holding the market share is important as competitions is real too tough. On the other hand markets like China and India are growing with their growing population and their needs. These markets required consistent effort to increase market share of the marketer. It becomes crucial for the marketer to understand consumer behaviour to offer the best solution to their needs and maintain or increase their customer base. She knew she was paying more per apple than if shed got them from the market stall or the corner grocers. She got four MS apples for the price of five, six or seven elsewhere but the MS variety were high-quality, washed and came in plastic, protective packaging, not a brown paper bag. (BLACKHURST 2004) Figure II. 3: Impact of Culture on Different Variables Individual Differences: Each individual differ with other in the resources s/he has. These consumer Resources are time, money, information reception and processing capabilities. Consumers come from different socio-economic backgrounds. The level of education they have and knowledge also differs from consumer to consumer. Throughout his life he develops attitudes towards things in his life. The factors which can motivate a person differ from person to person based on his background, age, family structure and so on. The personality of an individual customer, value system and lifestyle makes difference in his buying behaviour and information search process. Environmental Influences Any individual lives in a society where various external factors impact him. The government policies, sociological structures, culture, social class or status, personal influence, power it enjoys within the society, family and particular situation in his life has influence on his buying behaviour. Psychological Processes The psychological process is very important to understand consumer behaviour. While information processing it is possible that consumer has selective processing in which he sees or hears only those things which he wants to hear. For instance a person who is new father or mother is more likely to be attentive for the advertisements where infants or toddlers are shown. This selective attention is due to the particular period in their lifestyle, situation and family. This develops selective processing of the information. How fast or slow consumer is to learn new things, new product details and its benefits. How behaviour and attitude of consumer can be changed or changes. There are various factors influencing consumer decision making process. Some are as follows: Size Colour Intensity Contrast Position Directionality Movement Isolation Novelty Learned ‘stimuli’ Attractive spokesperson †¢ Attitude towards gifts packaging Hine (1995) states the importance of packaging in terms of psychological factors like feelings and excitement. According to Hine ‘every package and anything on a package is capable of triggering feelings such as excitement, as well as beliefs about the brand and its trustworthiness, because when we look at a package, we see a personality and a set of values. ’ Packaging is an effective tool utilized by people in order to convey mystery about the product inside, create excitement and interest and share happiness. . There are various attributes to packaging which impacts its overall presentation. These attributes are package design, Colour, material used and occasion. Good design has intrinsic appeal. This intrinsic appeal is essentially aesthetic. Colours are important attribute of any packaging be it normal packaging or gif packaging. There are certain products which can be recalled along with the Colours associated with them. For instance IBM with blue, Coca-Cola with red Hine (1995) further describes the emotional, cultural and expectation related importance of Colours used in packaging. Colours trigger physiological reaction in the receiver. This can be emotional. Blue can make a person calm while red can make him excited. There are various symbolic qualities attached to Colours. Colours come to symbolize general qualities in all cultures. These are as follows in the west: †¢ White—delicacy; †¢ Black— mourning or business; †¢ Red—strength, vitality, excitement, danger; †¢ Yellow—youth, hope, and cheer; †¢ Blue—harmony, honesty, and calmness; †¢ Green—the outdoors and country life; †¢ Brown—friendliness, trust, and reliability. People expect different things with the packaging they see for products and gifts. Howard (1992) states the importance of considering age and purpose factors in the gift wrapping for children. According to Howard (1992) â€Å"Childrens packaging is often a combination of unusual form and complex surface decoration. When my painting teacher in art school called me a great surface decorator, I knew it was not a compliment; yet, childrens surface decorating is meaningful and significant. † I. Methodology In the previous studies focus had ranged from studying the culture, packaging technologies, packaging aspects with the international context and many others. Though consumer feedbacks, socio-cultural influences, political legal frameworks had provided vital inputs on packaging and its roles but less efforts were done to understand the consumer behaviour during special occasion for this very important aspect of marketing mix. Organizations have been using packaging for various purposes. Packaging is used for protecting, communicating, safety purposes and presentation by the organizations. . It has been seen from previous studies that though the colour, typography, shapes and sizes and material of the packaging has been considered as important components, most of the studies conducted has been in the area of either packaging material or style in normal conditions. For special occasions organizations develop special strategies well in advance. For Christmas the preparations usually starts from the month of July August in order to meet the excess demand of the products. But in the case of other attributes or all the attributes of packaging during special occasion, hardly any work has done. Various components like colour and graphics have been important for the packaging during these occasions. This study will provide information which will help organizations in packaging during special occasions. There are various factors influencing consumer decision-making process i. e.socio-psychological. This is important for strategy makers and decision makers to have this vital information. The way this information is utilised within an organization is very important. The study is based on the Literature review. Secondary resources like websites of major retailers, journals, prestigious magazines and books and references regarding the study in business industry will be produced by various marketing forums, seminar and research papers, institutional publications and industry magazines. Primary data is important for this study. Fieldwork for the study had mainly involved structured questionnaires, concentrating on the consumers of retail organization Mark Spencer. The study tries to identify personal details like demographic details of the respondents, level of involvement with different packaging aspects during special occasion, experiences, knowledge and other factors where they have utilised some form of information in their decision making process in their buying behaviour. The issues to be asked by the questionnaires will fall into some major categories or topic areas of packaging and consumer behaviour. The data is analyzed with the help of simple data analysis tools MS Excel. Research methodology is an important aspect of any market research or survey. It describes the objectives, data collected, sampling, variables and other issues regarding research. Any research methodology defines the activity of research, the way it should be preceded, the way to measure its progress and the benchmarks or expected results of success. In this particular study the data has been collected with the help of a structured questionnaire. This questionnaire contained close-ended questions with the options available to the respondents. These questions were designed with the view that the respondent can respond to the questionnaire in shortest possible time. The language used is simple. The sentences are short and clear. Data has been collected by a survey conducted close to the Marks and Spencer retail organization, Birmingham. The respondents ranged from university students, working people, house wives and others representing both the genders and all the age groups mentioned in the questionnaire. The results have been divided into these same categories to ensure validity and reliability. General information in regard to identifiers was utilized in order to ensure that there would be no bias. This information provided the researcher with a more clarified view of perceptions in regard to the impact of packaging on special occasions. I. i. Hypothesis It is the intention of this work to discover the components which are very important for consumers during special occasions for gift giving or receiving. The questions to answer include several considerations. Those considerations include: the number of times the individual gives gift to others in a specific duration, what is the ethnic background of the consumer and whether it has any significance in the decision making of consumer for gift packaging; how various components of packaging are ranked by the customer, which are the most important components, whether or not gender plays any role in the gift giving and packaging decisions, views of the respondents as a gift receiver and sender about its packaging. In applying knowledge continuation of the research is managed by inquiring if respondents agree with various packaging components and their impacts on them. This series of questionnaires concerns different viewpoints to provide a more valid and expressive result. In so doing, inquiries were carried out by questionnaire for the respondents from various ethnic background, age group and gender. The qualitative research was conducted through an interview with the employee of Marks and Spencer about the special occasion and gift packaging. The interview was based on a structured questionnaire with set of questions. These questions are open ended and view points of the respondent has been noted cautiously I. ii. Research objectives The objective in this study is to understand the impact of social occasions on packaging. The study is balanced in its validity and reliability by results in questionnaires delivered to respondents and the employee of Marks and Spencer †¢ The objective is to discover whether the components of packaging have impact on the consumer decision making. †¢ The objective also includes understanding the relationship among the components of packaging, culture and demographic profile of the consumer. †¢ The other objective is to understand the level to which organization gets involve in packaging during the special occasions. To meet these objectives the primary research is designed based on structured questionnaire to collect data to understand the level of involvement in the decision making for the packaging and its aspects. I. iii. Primary research I. iii. a. Data collection. Primary data is collected with the help of structured questionnaire from the area surrounding colleges in and around the Birmingham. These data collected by various kind of respondents from different age group, sex and ethnic background of people doing shopping in Mark Spencer. Data was gained from a specific area for ease of accessibility and for targeted accuracy lending reliability and validity to the research process. Data is collected to understand the attitude and consumer behaviour of the components of packaging. Due to the fact that researcher is working with the organization it is easy to manage and collect data from this particular area and the focus was managed accordingly. The data for this work was managed through a single questionnaire handed out to respondents of different backgrounds in front of Mark Spencer, Birmingham researcher’s location. The researcher utilized gender identifiers and numbers or letters to separate each questionnaire for validity and reliability of results and to ensure bias reductions. The questionnaire is located in the Appendix section for understanding of the questions. The majority of questions in the questionnaire are closed ended questions. Each question in the demographic section had options available to the respondents and respondent has to tick on the most appropriate one. On the other hand the situation specific questions, there are statements given and the respondent has to tick the most appropriate term based on to what level he agrees to the statement or not. These questions are based on the Likert Scale concepts. The questionnaire is designed on the basis of the in puts of the literature review and previous studies conducted by various other researchers. One question is ranking question where respondent has to rank various components of the packaging on the basis of his preference. These provided the list of factors to be covered which helped researchers to narrow down the important factors which are important to fulfil the objectives of the study. The questionnaire has been distributed among the target respondents. The respondents had been explained the objectives for which the study was conducted and any other risk associated with the study. The confidentiality of identity was insured. Respondent had been ensured that this data will not be used in any other purpose than this particular study. The process to deliver and collect these questionnaires spanned approximately two weeks. I. iii. b. Variables The variables involved included age groups, gender and ethnic background. The next sets of variables were various components of packaging and consumer behaviour for the same. Limitations in these variables include the fact that marital status, family structure and economic status of the various respondents were not included in the research paradigm.

Save girl Essay Example for Free

Save girl Essay Nearly half of India’s children are girls. However, the girl child is considered a lesser child in our society. Irrespective of class, caste and economic conditions, she is discriminated against and neglected at all the levels. This result in the denial of basic services required for her survival, welfare and development. The girl child is perceived as a burden to be passed on to another family. Her contribution in the household economy is not acknowledged. Various factors contribute towards the increase of offences/crime against women, including dowry deaths, rape, and eve-teasing, etc. The girl child has to be brought up with utmost care and regard by instilling in her the sense of pride and responsibility of nurturing the future generation. Faster development can only be possible by the human resources development. Therefore, our ultimate aim should be improving the lot of the girl child. I sincerely believe that those who do not respect the girl child. Nearly half of India’s children are girls. However, the girl child is considered a lesser child in our society. Irrespective of class, caste and economic conditions, she is discriminated against and neglected at all the levels. This result in the denial of basic services required for her survival, welfare and development. The girl child is perceived as a burden to be passed on to another family. Her contribution in the household economy is not acknowledged. Various factors contribute towards the increase of offences/crime against women, including dowry deaths, rape, and eve-teasing, etc. The girl child has to be brought up with utmost care and regard by instilling in her the sense of pride and responsibility of nurturing the future generation. Faster development can only be possible by the human resources development. Therefore, our ultimate aim should be improving the lot of the girl child. I sincerely believe that those who do not respect the girl childNearly half of India’s children are girls. However, the girl child is considered a lesser child in our society. Irrespective of class, caste and economic conditions, she is discriminated against and neglected at all the levels. This result in the denial of basic services required for her survival, welfare and development. The girl child is perceived as a burden to be passed on to another family. Her contribution in the household economy is not acknowledged. Various factors contribute towards the increase of offences/crime against women, including dowry deaths, rape, and eve-teasing, etc. The girl child has to be brought up with utmost care and regard by instilling in her the sense of pride and responsibility of nurturing the future generation. Faster development can only be possible by the human resources development. Therefore, our ultimate aim should be improving the lot of the girl child. I sincerely believe that those who do not respect the girl child

New Restaurant Business and Operations Plan

New Restaurant Business and Operations Plan Executive Summary Delicias, unlike other typical restaurants, will provide a unique excellent food at value pricing within an entertaining atmosphere. Delicias will be setup due to an increasing demand in value for everything the food purchased; customers are not willing to accept anything that does not meettheir expectations and a need for entertaining while dining. Delicias will provide soups/salads, appetizers, desserts and entrees to the San Diego market. I will setup this business to provide the customers with value for their purchase and to realize profits from the business. The business will be able to meet its objective by offering value pricing and entertaining environment to its customers. This will be a lucrative business and I expect to open other restaurants with a similar setup in future. Restaurant Description/Concept Statement The restaurant will start out as a simple sole proprietorship I will be the owner. The founder will focus on both the operation and financial management of the restaurant. The founder has a Masters Degree in Business Management and Administration and has been working for various restaurant companies for over 5 years. The wealth of experienced gained and the educational background of the founder enables the founder to successfully manage and run the restaurant. The founder has chosen to engage in sole proprietorship to ensure that business decisions are made quickly. Secondly, sole proprietorship has been preferred because the founder has not found any other people with similar business ideas. The business will be small thereby generating a small profit margin and there could be problems while sharing profits. Mission Statement Delicias will be a great place to eat since it will be combining an intriguing atmosphere with excellent and interesting food that is also very good for the people who eat within the restaurant. I am looking for fair profit and a rewarding place where my employees can work. Vision Statement: Delicias restaurant is a place where customers come to relax, get enteretained while they relax and enjoy delicios food. From the moment our customers walk into the the restaurant, they are welcomed by a warm atmosphere, entertaining music and courteous employes. Restaurant Concept Physical Location Delicias restaurant will be located in San Diego, California at La Jolla. La Jolla has been chosen for the restaurant location because it has higher scale neighborhoods, where the people would more easily pay for a more expensive lunch or dinner. The restaurant will be a modern style architecture, simple yet elegant. Restaurant design The patio area will be full of seasonal flowers and palm trees and a nice water fountain to accent the outdoor ambiance. The inside will have high ceilings and a stone floor with modern tables and chairs. The kitchen will be at one end of the restaurant, with a long horizontal window, so the guests can enjoy the process of their food. A variety of good wines is also necessary in a great restaurant, so it will need to have a wine cellar, I would like it to be also visible to the guests so they can see our wide variety and how beautiful a wine cellar can be. Tablecloths, plates, glasses and silverware will also be simple, very modern and spacious to provide the look for my plates. A study conducted in Britain in 2003 among the restaurant owners showed that the restaurants can increase their profit margins by playing classical music within the restaurant while customers eat. This is because diners spend an average of 10% more per meal while listening to classical music than while listening to other forms of music such as pop music. A restaurant which has no music is unlikely to record high sales because the customers are likely to be bored and this reduces their spending. The ambience of a restaurant is a very important aspect. At Delicias, clients will expect to have a nice time, where they eat delicious food and relax. Therefore, my clients will enjoy a nice classic music while they are eating and bounding. Services Delicias will focus on soups/salads, appetizers and entrees. Salad recipes will be used to provide the customers with a diverse and unusual menu. Delicias has also realized the demand of the customers in San Diego for healthy dishes and will be providing a wide mix of healthy food to meet this demand. The customers around San Diego like going out with their friends and family members to places where they can relax and get entertained and are willing to spend money to get these services. Therefore, I want an American style so they can feel comfortable like if they were going to eat at home, but with the touch of fine dining. The touch of fine dining will be giving by the ambience, decoration and food presentation. Collateral Several items will be given to the customers as collaterals. The aim of these items will be to ensure that the customers are assured of the quality of the service and products the restaurant offers them. The collaterals will also create a good relationship between the management, the employees and the customers. Some of the collaterals which will be given include printed menus, business cards and gift cards. Marketing Plan An effective marketing plan will be drafted and implemented and will comprise a combination of local media and the restaurant marketing programs. The in-store marketing programs are considered more effective because they will be utilized at the restaurant while having direct contact with the customers. This will include the use of table tents, in-store tour given to every new customer, outdoor marquee message changed weekly, wall posters, yearly birthday parties and grand opening celebration. Other media will be engaged once the restaurant expands. For example, Radio campaign will be used to advertise our products and services and the management will make live presentation on the radio about its services. Newspaper campaign will also be used to place several large adverts throughout the month to explain the restaurant concept to the customers in San Diego. The best form of advertisement will be word of mouth. The restaurant will attract more customers by providing quality and healthy food within a cool and entertaining environment to the customers. The prices will be affordable and the food will be served in a clean and friendly environment. Emails containing interior pictures of the restaurant will be sent to prospective customers. The management will employ three different marketing tactics to increase customer awareness of the restaurant. Delicias most important tactic will be word of mouth or in-store marketing. This marketing strategy has been chosen because it is cheap but has a great potential of attracting more customers. The Local Store Marketing (LSM) will be the second marketing tactic. These marketing plans require low budget plans. However, the use of the media has a wider customer effect but this will not used because the business is just starting and has not generated enough money for the adverts. Delicias main focus in marketing will be to increase customer awareness among the customers in San Diego and the neighboring towns. Delicias will also direct all of its tactics and programs toward the goal of explaining what the restaurant offers and how it offers to the existing and prospective customers. The products will be priced fairly, keeping standards high, and executing the concept. Furthermore, there will be no outside marketing for the first sixty days of business. The restaurant will also target festival seasons to attract more customers. However, the management of the restaurant will be careful not to bring in more customers than the restaurant can accommodate and serve effectively. Pricing Strategy All menu items will be moderately priced. This will be done by ensuring that the food are of high quality and this will assist the restaurant in being the value leader in the restaurant business within San Diego. Value Proposition Competitive Advantage The restaurant will be properly decorated to add value to the food we are offering at the restaurant. For example, the use of seasonal flowers and palm trees and nice water fountain to accent the outdoor ambiance while the inside will have high ceilings and a stone floor with modern tables and chairs. Serving a variety of food will ensure that the customer gets what they want at once. The restaurant will also host both VIP lunch and dinner and this will be done to assist the management train and introduce the staff to the restaurant customers. The customers will mainly be residents of San Diego, California but we will also invite visitors from other regions. All the visitors at the dual event will receive an invitation for themselves and additional one for their friends/family members free-of-charge. In order to gain a competitive advantage, we will also be serving top quality desserts, soups and appetizers on the premises and seasoned to perfection. With our high dinner volume, ther e will be no waiting for a food since we will have the restaurant stocked with every degree of doneness. It is apparent that no restaurant has tapped this market. Target Market Delicias is faced with the exciting opportunity of being the first mover in a restaurant where quality food is offered in an entertaining environment. The consistent popularity of soup, appetizers and desserts combined with a value price has proven to be the winning concept in other markets and will produce the same results in this venture. The market has been defined in the following groups as targeted segments. Below are the targeted market segments for the restaurant. Age Delicias will offer food to a wide variety of people across all ages. Location Delicias restaurant will be located in San Diego, California at La Jolla. Gender the restaurant will target both sexes with a slight skew for females due to their heavy consumption of salads. Income level the products and services will mainly target the high side of low income earners and to all in the middle and upper income bracket. Social class and occupation The restaurant will target the white collar workers and young professionals with families. Education the restaurant will target both high school graduates and individuals with some college education. By our definition, we will have very broad appeal for our concept. It is our goal to be the restaurant of choice for the largest community in San Diego. Competition In every business, there has to be some form of competition. The direct competitor to my family friendly restaurant would be Sammys Woodfired Pizza, California Pizza Kitchen and Cheescake factory. The business is unlikely to encounter stiff competition from California Pizza Kitchen and Cheescake factory due to their portions and prices. The restaurant will more gourmet and will be able to compete favorably. Besides the competition from these already established restaurants, there are certain barriers which might affect the restaurant. For example, I still do not have adequate startup funds coupled with high production costs and high marketing costs. Acquiring new customers in San Diego has never been easy for a new business and this is because most customers like attending the restaurants they are conversant with. Most of the staff do not have enough experience in the restaurant business and will require training. The market niche is also over-served with the current restaurants in S an Diego and this will make it difficult to acquire a large pool of customers. There are other factors which might affect the business and these include change in technology, change in government regulations, change in the economy and change in the food industry. Marketing Strategy Dalicias intends to cater to the bulk of the San Diego customers. The restaurant will have an average capacity of 400 customers and it is the business goal to fill all the seats and have everything for everyone every day on the menu. The customers in San Diego are on both fixed limited incomes and seek a value/price kind of service. It is therefore the restaurants objective to meet these needs and desires and this will assist in improving sales within the subsequent years. The restaurant will remain focused on the changing customer needs and change the menus accordingly. The restaurant will establish two marketing strategies. The first strategy will aim at attracting more customers at lunch time while the second strategy will aim at providing competitive price advantage. Offering a wide mix of food at lunch time will ensure that customers dont miss what they want to eat at lunch time. We will offer quick and light meals at lunch time and avoid heavy meals. The visitors will also be offered French fries seasoned with special blend of spices and these will be displayed on the grill. The pricing strategy will be to keep the price point at lunch time as low as possible in order to keep the business in competition within the restaurant business in San Diego. A single price will be offered which enables the customers get the salads, dessert in addition to the drinks and fries. For example, at $13 the customers will be able to get Roasted Turkey Sandwich served on marble rye bread, pancetta, avocado mayonnaise and mixed sweet potato fries. The customers wil l also get Banana Coconut Tapioca topped with a fresh berries and a lemon tuile at $6. These strategies will be adopted to establish a winning strategy for the restaurant that will broaden the business customer base at lunch. The customers targeted at this time will include teens, singles and professionals while still maintaining our core market segment. Promotion The business will mainly rely on advertisement as a means of promoting its products and services. Dalicias will make adverts on table tents, newspapers and brochures. There will also be in-house tour for the customers. The local media will be used from time to time to reach a large number of customers. The use of table tents and brochures are considered the cheapest but are unlikely to get to a large audience. The aim of these promotions will be to enable the customers understand the kind of services that the restaurant is offering and differentiate the restaurant with other restaurants in San Diego. In addition to these advertisements, the management will display the restaurants logo on letter head and business cards. The interior of the restaurant will be decorated with attractive colors and also utilizing the colors in the restaurants logo. Pricing There are several factors which will determine the price of the food. The prices will vary according to the time of the day, the season and the food composition. For example, the meals offered at lunch will have a low price as compared to the meals of the same composition in the evenings. This will be done to attract more customers at lunch time. The prices will also be high during the festive seasons and this is because there will be more customers coming to the restaurant than other none festive seasons. Customers who require a wide variety of food composition within a single purchase will enjoy quantity discount and this will see the prices go down. However, the customers who require only a single meal will pay the standard price of the food as stated in the menu. The customers base at San Diego dont necessary make their purchasing decisions based on price but on the quality of the product and service offered. In order to effective implement the pricing strategy; the restaurant will have to provide other services to the customers such as entertainment within the restaurant and a clean atmosphere.

Comparing Atkins and Balance Energy Bars :: Health Nutrition Diet Exercise Essays

Comparing Atkins and Balance Energy Bars   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Many are fascinated by the various diets in society; people want to lose weight by finding a reliable method that will ensure results. Two common diets include the Atkins Diet and the Zone Diet. Both of these have energy bars that contain the nutrients need to meet the diets specific requirements. In the article â€Å"Glycemic and Insulinemic responses to energy bars of differing macronutrient composition in healthy adults,† by Steven Hetzler and Veonsoo Kim, a study was conducted that compared the different energy bars. The study looked at equal proportions of these bars to see their effects on glycemic and insulinemic levels. This paper will be focusing on the differences between the Atkins and Balance Energy Bars and the effect they have on glycemic and insulin.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Atkins Diet contains a low amount of carbohydrates, whereas the Zone Diet has the components of a 40% carbohydrate, 30% protein, and 30% fat breakdown. The energy bars associated with these diet influences the glycemic and insulin levels in the body. By having a reduction of glycemic and insulin levels in the body affects a diet. By having low glucose levels this will ultimately lead to weight loss. This happens either through the removal of carbohydrates or by substituting low glycemic index carbohydrates for higher ones. In doing this the higher level of insulin will be reduced, for example high blood cholesterol levels will go down.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  To test the insulin and glycemic levels the energy bars contain the study had 20 healthy adult participants. They were split into groups receiving 1 of 5 test meals; 1 being low carbohydrates, 2) moderate carbohydrates, 3) high carbohydrates, 4) white bread, and 5) chicken breast. Chicken breast was the negative control since it contains no carbohydrates, whereas white bread was the positive control. Test meals 1) with the low carbohydrates, include the Atkins Energy Bar, and test meal 2) includes the Balance Energy Bar.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In order to see the levels of the glucose and insulin after consuming the bars blood samples were taken and analyzed. In this experiment the Atkins energy bar produced the lowest glucose results.

Truman Show Essays -- essays papers

The Truman Show Manipulation and delusion are at the heart of the movie The Truman Show. Carefully crafted, this movie portrays television and its producers as producing a fake environment with a â€Å"real person† designed to appeal to the American masses. The smooth packaging lulls the audience into being in on the joke, but perhaps the joke is on the audience to even sit through the almost two hours of bland entertainment. In fact, the story of Truman Burbank is small town boring, taking place on Seahaven, a diminutive island. Truman believes that he is an insurance broker with a loving wife, Meryl, a nice suburban home, and a best friend. Slowly through a series of unusual events, Truman becomes aware that this quiet, tame life is a fraud. Everyone on the island is not true – not his wife, friend, mother, and the â€Å"father† he thought dead- all are actors playing a role performing as told by the producers. Ironically, it is the malfunction of another media form, the radio, which helps clue him in to the fact that his every move is being broadcast. The media corporation promoting The Truman Show and Cristof, the TV producer, are shown focused on the job to create entertainment for the mass market, even if seeing the dull life of Truman is their definition of entertainment. Does filming a real life make for exciting viewing? Generally, no, although one has only to remember the millions of views fascinated by the sight of O.J. Simpson in a white Bronco traveling down...

Half of a Yellow Sun Essay -- Analysis, Chimamanda Ngozi Adiche

To go to war is to engage in a fight with another Nation. Many view war as being an appropriate action that can only solve problems. Others believe that war is a violent action that leads to nothing but casualties. In the article, â€Å"Regarding the Torture of Others† Susan Sontag writes about the torture soldiers are inflicting on prisoners. Some torture was done so brutally that the some of the soldiers deem that acts as correct and in the process seem to try to dehumanize the victims. The bush administration considered torture as being mistreatment not evil. The Blog â€Å"Military Blog† by Zachary Scott-Singley deals with the day by day life and thoughts of a solider at war. Zachary Scott-Singley is a soldier struggling with the wrong of his actions. At one point, he believes that the killing of Iraqis is okay, but he then believes it is not. He was torn between he believes is right and not. The story â€Å"Half of a Yellow Sun† by Chimamanda Ngozi Adiche is a story about a young girl and her families struggles during the Nigerian civil war of the 1960’s. Her family has pride like much of the people of Biafra. That all changed when her younger brother Obi died, and the family realizes at that point the war was lost. While Sontag still maintained that war was not bad, she still believed that it was the torture of others that made war such a brutal action. On the other hand, Zachery from military blog was lost trying to find out if War was correct or not. The characters from â€Å"Half of a Yellow Sun† share a belief that war is necessary to defend their nations honor and pride but as the war progresses and it began to affect them they begin to see that the war was not as productive as they hoped it would be. Looking at pictures of war is like l... ...at can come from war. War is seen as a last resource because of all the physical and mental damage it causes. In the story â€Å"Half of a Yellow Sun† war was seen as a way to gain the respect of a nation, but as the story progressed the family became affected, and the war that was supposed to benefit did nothing but badly affect them. In the blog Military Blog the main character saw war as a way of defending is nations pride along with protecting his family, but his continuing struggles with his actions kept him from being comfortable with his actions. In the article "Regarding the torture of others", Sontag saw the war as being a process that was not wrong but that was turned upside down because of the immoral actions of the soldiers. All the characters in each text showed how war changes not just the picture of war but the emotions and reasons that change afterward.

Black Beauty Book Report Essay

Some say that beauty is in the eyes of the beholder. This cliche holds appropriately true for Black Beauty, a novel written and popularized by the crippled writer Anna Sewell (1877). The book tells about the life story of a horse. It answers a person’s curiosity about how a horse feels while surviving the cruelty of men. A heart-wrenching, beautiful, and enlightening tale and animal autobiography, the book gives life and voice to Black Beauty, a majestic horse. Quite believable and unsentimental yet a great read book depicts the life cycle of a horse which, just like any other being that God created, deserves and expects proper treatment from people whom horses regard with respect and unconditional affection. The book revolves around the life of the main character, a very wise horse named Black Beauty. The sufferings and misfortunes of Black Beauty made him rebel against the cruel humans. Some characters of the book include Duchness, the mother of Black Beauty; Ginger a very independent horse; and Merrylegs, the good friend of Black Beauty who has a big love for humans. For the rest of his life, Black Beauty has been put into care of various owners who subjected him to different jobs—from being a riding horse on a country estate to a cab horse in the community. Although he always suffers from the harsh treatment of humans, the strength, gentle mood, and fine inherent aptitude of Black Beauty made him survive. Black Beauty is a true-to-life animal story book that is told from the eyes of the horse, not from a reader’s perspective. Sewell’s (1877) book is an unusual narrative presentation which uses a horse as the first-person narrator as if the horse was the one who actually wrote the book. Black Beauty was considered to be the first book that employed the genre of animal autobiography which was previously seen in a limited fashion. The manner of displaying the literal substance of an animal as an animal itself rather than being presented based from human traits was adapted by other books with related story plots (Napierkowski, 1998). In writing the book, Sewell (1877) aimed at advocating the humane and suitable treatment of horses. Hence, Black Beauty was recognized as the only writing in the literary history with the greatest impact or influence on the treatment of animals. As a result, the book has created and paved the way for a legislation that promotes the welfare of horses. It further altered public orientation about animal pain as well as the conventional and popular activities perceived as the ones that induce suffering for horses (Napierkowski, 1998). A story told using the language and means of communication of a horse, the book tells how Black Beauty was treated with affection and respect when he was a young and healthy horse. It also illustrates how the horse fell into sickness and despair as he was passed from different careless owners. He received a lot of healthy pieces of advice from his mother during his youth. These lectures by his mother laid down the heart of the book and were used by Black Beauty as his life plan as he was passed down from one master to another, all of whom possess different, contrasting personalities—good, cruel and foolish. This first ever full-length book narrated from a horse’s perspective and emotions is a sorrowful story of both the malicious and accidental cruelties that animals receive from the hands of their masters or owners. It is also a book of aesthetic literary work that can bring the reader from the wonders and beauty of an ordinary night in a country community to the power-laced world of Victorian London in the nineteenth century. With its captivating but realistic presentation of the life of an extraordinary horse, the book was able to capture not just the hearts of the young readers but of adults as well. This is because the book generally portrays some similarity to the lives that people and horses experience—that both beings suffer cruelties and happiness. This book helped to the end human cruelty to horses and other animals. It signaled the formation of various animal-rights movements and forced more humane and justified treatment of human cabbies in London and the rest of the world. References Napierkowski, M. R. (1998). Black Beauty: Introduction. Novels for Students, 0. Retrieved February 21, 2008, from eNotes database. Sewell, A. (1877). Black Beauty. Norwich, England: Jarrolds & Sons.

Effects of Mongol Rule

The Mongols ruled China and Russia, yet the effect of their rule in China and Russia, while in some ways similar, was quite different, politically and economically. Genghis Khan, born in the 1770s, was elected khagan (a title of imperial rank) of all Mongol tribes in 1206. Kubilai Khan, Genghis Khan’s grandson, was the commander of the Mongol forces responsible for the conquest of China; he became khagan in 1260. Kubilai Khan founded the Yuan Dynasty. Batu, the ruler of the Golden Horde of the dynasty, another grandson of Genghis Khan, was responsible for the invasion of Russia beginning in 1236. The Mongol rule over China was overbearing, while the Mongol rule over Russia was more disengaged. The political impact of he Mongols was under the rule of Kubilai Khan. They captured China and established the Yuan Dynasty in 1234. The Mongols controlled the Chinese area south of Mongolia. They established direct control over Mongolia, and ruled with a bureaucracy. There was no scholar gentry, no civil service exam, and Confucianism was not used. The Chinese were also not allowed in the government. They also had their hands on the social and cultural policies of China. The Mongol conquest of Russia reduced the Russian princes to tribute-payers. Payments fell heavily on the peasants, who found themselves reduced to serfdom. Until the mid- nineteenth century, serfdom was typical of Russian agricultural labor. Some Russian cities, such as Moscow, recovered their fortunes by the increased trade the Mongol empire permitted. After 1328, Moscow also profited by serving as the tribute collector for the Mongol overlords. The head of the Orthodox Church in Russia selected Moscow as his capital. In 1380, the princes of Moscow turned against the Mongols and led an alliance of Russian forces that defeated the Mongols at the battle of Kulikova. The victory broke the hold of the Mongols on Russia, although the nomads continued to make raids into the fifteenth century. The Mongol conquest of Russia ensured the central position of Moscow and the Orthodox Church, led to changes in Russian military organization, and revised the political concepts of Russian rulers. The period of Mongol dominance also cut Russia off from western Europe both politically and culturally. The conquest of the Muslim heartlands of the Middle East fell to Hulegu, another grandson of Chinggis Khan. In 1258, the Mongols captured and destroyed Baghdad, killing the last of the Abbasid caliphs. The Mongol invasion and the consequent destruction of many cities destroyed the focal points of Islamic culture. Without a central administration, the regional Muslim commanders suffered repeated defeats. Only in 1260 did the Mamluk army of Egypt defeat the Mongols at Ain Jalut. Baibars, the Mamluk general, was able to hold off further Mongol invasions. Lack of unity among the Mongol hordes also caused Hulegu to end his assault on Islamic territories. Economically, the Mongols helped China much more than they did politically. Although china paid a heavy tribute tax to Mongolia, Mongolia renewed trade for China, providing them with long distance trade routes and connections with other civilizations. Their exports included porcelain, silk, teas, textiles, medicine, and luxury items of all sorts. The Mongols rebuilt the Silk Road, a main trade route which the Mongols partially protected. Of course though, trading brought diseases, such as the black plague, which affected population severely. The Mongols stimulated the building of Chinese infrastructure and built new cities such as Xanadu. In essence, although Mongolia had its hand deep into China, they caused China’s prosperity. Mongols did not only destroy the China, but they also helped it prosper and become united under different structure. Tatar influence on Muscovite administrative and military affairs, † was on the basis of the Mongol patterns that the grand ducal system of taxation and army organization was developed [in Muscovy] in the late fourteenth to the sixteenth centuries. †Ã‚   For more than 50 years the khans of the Golden Horde exercised full and direct power over taxation and conscription in east Russia. When the Russia princes recovered authority over them, they continued the Mongol systems The division of the Muscovite army into five large units resembled Mongol practice. The Russians adopted the Tatars' tactics of envelopment and  their system of universal conscription. The economic results of the Mongol conquest were mixed. Devastated major cities, especially Kiev lost their importance for centuries. Mongol conscription of craftsmen almost exhausted Russia reservoir of skilled manpower; industry was crippled. Mongol regional governors and khans, however, encouraged the development of Rus trade with both east and west.