Jet Blue Essay Example | Topics and Well Written Essays - 1250 words

Jet Blue - Essay Example The resources are many in the JetBlue atmosphere, including the opportunities brought on by the shareholders invested in JetBlue, JP Morgan or LiveTv, the wholly owned JetBlue Subsidiary. It seems as though JetBlue has access to many perks based on affiliated companies and partnerships, and work hard to make new partnerships available to learn about and for those who own a company, to participate in. This directly reflects the internal environment of JetBlue, which is based on the strengths of the business being interconnected and in touch with the consumer and corporate strata. At the same time, the website isn’t wholly specific about what resources are directly used in forming the company or its core values, but JetBlue places a lot of emphasis on confidentiality, so it isn’t a huge surprise that this information isn’t readily volunteered. The Capabilities of JetBlue seem staggering, as the company has only been around ten years and already they’ve become a leading provider of commercial aviation services. Along with being capable of making more corporate alliances and to grow as a business, JetBlue also has the capability to serve as an example of a progressive company environment, as shown in the company’s â€Å"Code of Ethics,† community relations and â€Å"Code of Business Conduct.† These points of reference on the website emphasize diversity, company loyalty and a charitableness to the human condition that goes far beyond expectation. For example, there is a specific page on the JetBlue website where you can apply to be a part of the â€Å"we care† program, an opportunity for charities to submit to be on the website and to have customers donate to their causes, if the causes are in alignment with JetBlue’s core values. The core competencies of JetBlue seem to be in order, as well. The JetBlue Airways â€Å"Customer Bill of Rights† outlines the

The Issues When Using Qualitative and Quantitative Methodologies in Essay

The Issues When Using Qualitative and Quantitative Methodologies in Research and Is A Comparison between These Two Methodologies - Essay Example Furthermore, it will compare and contrast the two key approaches and its significance to obtain an in-depth understanding to the ideologies. Discussion According to Creswell, a researcher, while developing a proposal, should focus on the three key elements, namely, the philosophical hypothesis about the factors behind the knowledge claims, the general procedures for performing the research with due consideration towards the strategies of inquiry, and the development of comprehensive processes for data collection and data analysis often categorised as research methodology (3-6). The three approaches, i.e. the quantitative approach, qualitative approach and mixed approach include each of these three elements differently for formulating the research methods (Creswell 3-6). Thus, it can be stated that the researcher should emphasise on the three main elements irrespective of whatever approach preferred. Furthermore, the philosophical and social factors should also be considered while dev eloping the processes of analysing the opinions of the respondents to evaluate both the quantitative and the qualitative values of the research. As observed by Shadish, Cook & Campbell, quantitative research were those that raised the perspectives of the positivist (13-19). The research includes real and less accurate experiments which are known as quasi-experiments along with the philosophies of parallel studies which are related to specific single-subject experiments. However, the authors further stated that recently, the strategies of quantitative approach involved various complex experiments with numerous variable factors and conducts such as factorial designs and continuous measure developments. In other words, it can be concluded that researchers have been implementing various methods to the quantitative approach which were further diversified from the traditional process. Moreover, modern researchers have instigated elaborate structural models that have contributed towards th e identification of the collective strengths of the numerous variable factors engaged in a research process (Shadish, Cook & Campbell 13-19). In this respect, Walcott identified 19 strategies that could be implemented for conducting qualitative research approach (4-13). Thereby, the author emphasised more on the ethnographic procedures in which the researcher studies an integral cultural group in a natural situation over a long-lasting period of time principally collecting observational data. Such kind of research processes, are often termed to be flexible and normally evolve around the contextual responses from the respondents encountered in the field of research (Walcott 4-13). Thus, it can be stated that modern day researchers have identified numerous ways for measuring the qualitative value of the research question which have evidently rewarded a wide scope of conducting researches. According to Creswell, a quantitative approach is considered to be a unique framework in which th e researcher attempts to study the positive responses from the respondents for analysing the information gathered (118-178). The author also states that the researcher employs various strategies for performing the enquiry sessions in order to collect adequate information on predetermined processes which are further quantified and thus result in statistical data (Creswell 118-178). Accordingly,