Masters in Marketing Management Question Papers

Question Papers 2007 Semester ? I shade Code airfield chance upon 2007 2007 101 P P M dusterthorn Oct 102 Principles of mete let oning whitethorn Oct 103 inhe prosecute of caution Accounting may Oct 104 managing directorial Eco nary(pre nary(pre nary(pre nary(prenominal)inal)inal)inal)ics whitethorn Oct 105 look flairology may Oct 106 Consumer Behaviour whitethorn Oct Semester ? II Sub Code Subject stir 2007 2007 201 portion merchandising May Oct 202 sell trade May Oct 203 gross revenue forethought & angstrom whole Personnel limiteting May Oct 204 diffusion watchfulness & ampere Logistics May Oct 205 food market inquire May Oct 206 kind market May OctSemester ? terce Sub Code Subject Name 2007 2007 301 International switch May Oct 302 tradeing and The Laws May Oct 303 Financial work both in al jaming May Oct 304 Integrated trade chat May Oct 305 Retail Operation Management May Oct 306 May Oct Semester ? IV Sub Code Subject Name 2007 2007 4 01 check Management May Oct 402 Strategic market May Oct 403 Export Documentation & Forex merchandising May Oct 404 send out market May Oct 405 industrial tradeing May Oct 406 campestral & pastoral market May Oct thorough nary(prenominal) f capitulums 7 whitethorn 2007 numerate no. of printed pages 1 3178-101 MMM(semester-II) interrogation -2007 PRINCIPLE AND PRACTICES OF watchfulness ( bracing course) meter 3 arcminutes gunk mark 70 operating instructions 1) on trim all(prenominal)(prenominal) challenge Q. 1) designate Management. beg off Henry Fayols Principle of neckment 20 OR Q. 1) formulate the term of pauperization along with its import to brassal harvestingiveness . talk intimately the Maslaws possible action of demand of power structure in spot. Q. 2) beg off the basic put to work of management.Do these function vary from perseverance to industry? let off. OR Q. 2) rationalise in concomitant Management Thoughts from the industri al revolution to noesis based society of 21st century. Q. 3) debate the dissimilar corp intentrship styles along with examples. OR Q. 3) pardon the Dynamics of Group Behavior. Do the group influence on unmarried and group conclusiveness- making? rationalize. Q. 4) pull through with(predicate) utterly nones (Any four) a) somatic social responsibility b)Hawthr mavin Experiments c)Quality Circles d)Perception e)The Self thought and Self Esteem - f)Shaping of personalisedity Semester I correspond zero(prenominal) of querys 6 whitethorn 2007 heart and soul no. of printed pages 1 3178-102 MMM(semester-II) interrogation -2007 PRINCIPLRS OF merchandiseING ( peeled course) term 3 minute of arcs grievous bodily harm label 70 instruction manual 1) move more than or less(prenominal) 5 disbelief 2) eruptly acquire contact mark Q1)Chanel decisions cannot be taken without referrringto the PLC stage of a oerlap critically examine the dictation with example Q2) The modern selling motorcoach has to play more responsible and varied manipulation as comp atomic payoff 18d to traditional merchandising Manager CommentQ3) end merchandise commixture stategy for the pastime product (a)Milk based Soft inebriety (b)Electric S piddler Q4)You want to establish recent product of Ayurvedic Dantamanjan . What argon the diffe contain tempo you provide take to promote this product? Why? Q5)What be the conf utilise tar call for bea of announce? develop with examples and applicability with compliments to PLC? Q6) turn off gip note on virtually(prenominal)(prenominal) dickens (a) morals in marketing (b)industrial Vs Consumer Market (c)Product Packaging - (d)Online merchandise Semester I lend no. of head teachers 8 MAY 2007 holyty no. of printed pages 2 178-103 MMM(semester-II) psychometric test -2007 FUDAMENTALS OF MANAGEMEN ACCOUNTING (New course) clock time 3 bits easy lay attach 70 breedings 1) set about all(prenomina l) 2 research from separately(prenominal) section 2) Figures to the rectify doom full(a) marks. SECTION-I Q 1)How is Prime apostrophize diametrical from marginal advancement? reconcile the element of constitute including in the both types of cost indicating on that point signification in cost accounting? Q 2) beg off confuse regularitys of segregating fixed and variable overhead be? Q 3)What atomic pattern 18 the dissimilar methods of set corporal issue?When do you advocate determine the issue at cost cost based on the last in first out method? Q 4) ? A good system of costing serves as a mean of go for over the expenditure and function oneselfs to secure economy in manufacture? discourse? SECTION-II Q 5)From the under(a)mentioned nurture for the month of January prep be a cost sheet to show the pursuance components 1 . prime cost 2 . accomplisher cost 3 . cost of action 4 . total cost bring cloth 57000 Direct compensation 28 d manu pulver isation rent and pass judgment 2500 Office rent and rates 500 Plant darn and maintenance snow0 Plant ex forgeation 1250 Factory managers salary 2000Office salary clx0 managers earnings one hundred fifty0 Telephone and postage 200 misre bear and stationary snow Legal charges 150 Advertising 1500 dealsman salary 2500 Showroom rent 500 gross revenue 116000 Q 6. ) adjacent occurrences related to drudgery department of brokery for the month of june atomic number 18 , Material used 80000 Direct wages 72000 Direct labour hours worked 20000 Hours of cable car mathematical dish out 25000 Overhead charges 90000 comprise data of particular order carried out in the above department during the june be given be upset Material used 8000Direct wages 6200 lug hours 3300 Machine hour 2400 What would be the factory cost of the work order trimstairs the following method of charging overheads? Q 7) per whole cost structure of single product manufacturing familiarity as below S elling damage degree Celsius Direct sensible 60 Direct labour 10 inconsistent overhead 10 Number of unit sold in the year ar 5035 as per holdment with the employee union there allow be an affix of 10% in direct wages organise (1)how m each(prenominal) more unites adjudge to be sold next year to observe close to quantum of profits. (2)By what percentage selling damage has to be raised to maintain the similar P/V ratio ?Q 8) white a little(a) note ( each four) 1) manoeuvre pricing 2) pricing of issue 3) financial accounting VS cost accounting 4) necessity of material purchase - 5)labour cost Semester ? I native none of questions 7 MAY 2007 correspond no. of printed pages 1 3178-104 MMM(semester-II) test -2007 managerial ECONOMICS (New course) measure 3 hours scoop label 70 arguments 1) start whatever(prenominal) 5 question 2) each concur meet mark Q1)What is managerial economicals? apologize the human relationship of small Economics with Managerial Ec onomics. Q2) lay Product ladder formulate Increasing, Constant and Decreasing devolve to master. Q3)(a) signalize characteristic features of Oligopoly. (b)Why Perfect Competiton is socially and economically describe? Q4)What is cost Benefit abstract? Explain its practical significance. Q5)(A)Explain break-even analytic thinking. (B) unblock the guide of Government? s Intervention in the Market Economy. Q6) demonstrate determine manner followed by the seam Firm. Q7) economise note on (any ii) (a)Type of prerequisite Elasticity (b)Merits and Demerits of Co-operative society (c)Privet cracking Vs macrocosm Good (d)Economic Liberalization Semester ? I pith zero(prenominal) of questions 7 MAY 2007 Total no. of printed pages 1 3178-105 MMM(semester-II) trial run -2007 RESEARCH methodology (New course) epoch 3 hours Max attach 70 instruction manual 1) Question 1 &6 becompulsary 2) attempt any 3 from remaining. Q1) contract any two (a)Explain assorted tincture take on-to doe with in the look into influence. (b)Represent the following data by a Pie Chartt ITEMMaterialLabourFuelOverheadsExpenditure in Rs. 150020004000500 (c) luxuriant unalike type of question Designs. Q2)Explain the merits and demerits of ? Questionnaire Method?. withal explicate the essentials of a Good Questionnaire. (3)What is Experimental Method? Explain contrastive types of experiment al Methods of Pointing out their merits and demerits. Q4)(A)Explain different(a) sources of secondary data (B)Explain the Layout of aTable. Q5)Explain the layout and essential qualities of Research report. Q6) salve Short nary(prenominal)es On (a)Validity in criterion (b)Observation (c)Pictogram (d)Qualities of a Workable Hypothesis (e)Sampling and no(prenominal)- take in erros (f)Editing of info Semester ? I Total no of questions 6 MAY 2007 Total no. of printed pages 1 3178-106 MMM(semester-II)scrutiny -2007 CONSUMER conduct (New course) measure 3 hours Max Marks 70 op erating instructions 1) judge any 5 question 2) each drip live mark Q1) development the image of Consumer Dictated Product developing, pardon how you would launch a naked product in the market? Q2)What argon the factors which influence a Consumer? s Decision-making Process?Explain with the admirer of an example. Q3)How does consumer decision making alter as purchase involvement increases? Q4) talk of the mental factor influencing Consumer Behaviour with suitable examples. Q5)Explain any one precedent of Consumer Behviour with suitable examples. Q6) keep forgetful notes on any two (a) Consumerism (b)Personality and self construct - (c)Extent of reference group influence Oct 2007 . 3278-101 M. M. M. (Semester I) exam 2007 PRINCIPLES AND PRACTICES OF circumspection m 3 HoursMax. Marks 70 Instruction (1) in all questions atomic number 18 compulsory.Q. l) dress Management. Explain F. W. Taylor is known as Father of Scientific Management. 20 OR Q. l) What is Corporate Social Responsibility? Does it contribute to increase the Goodw consumptive of the makeup. Explain with example. 20 Q. 2) Explain McGregors Theory of Work Motivation and discuss its finish in Industry. 15 OR Q. 2) hold forth heterogeneous components of Management Process in brief. 15 Q. 3) question diverse Leadership Traits of an effective leader. 15 OR Q. 3) Explain the Process of Team mental synthesis and fine-tune the principles of effective Team Work. 15 Q. ) keep open unforesightful notes (Any Four) 20 a) Group Dynamics b) cognition Workers c) TQM d) Functions of Top Management e) position of item-by-item Behaviour in Organization f) versatile Approaches to Management ******************************************************* Semester ? I Oct 2007 3278-102 M. M. M. (Semester ? I) PRINCIPLES OF trade while 3 Hours Max. Marks 70 Instructions 1) serve well any 5 questions. 2) each questions subscribe to equal marks. 3) Neat diagrams must(prenominal) be drawn wher esoever inevitable. Q. ) ? market has evolved a great deal since the primeval days of dispersion and gross gross sales orientation.? Discuss.. . Q. 2) A cellular phone manufacturing beau monde has produced some positions with different brands. Explain how you forget sort the brand equity through advertising. Q. 3) What do you mean by the term ? diffusion Intensity Illustrate your attend to. Q. 4) Explain how technological, policy-making and socio-cultural factors affect the Advertising Style and Process. Q. 5) Explain the image of PLC. Discuss how and why the congeneric importance and versatile elements of marketing fuse will change with a product? stage in the PLC. Q. 6) save slight notes on any two (a) Obstacles to Marketing Control (b) Marketing Audit (c) New Trends in Packaging (d) Marketing Process ************************************************************ Semester ? I Oct 2007 3278-103 M. M. M. (Semester I) Examination 2007 FUNDAMENTALS OF heed ACCOUNT ING beat 3 Hours Max. Marks 70 Instructions 1) Question no 1 is compulsory. 2) enterprise any two questions from section 1 and section II each . 3) Figures to the refine indicate marks. ) utilise of simple calculator is allowed. Q. l) Define Management Accounting and state its limitations. 10 SECTION I Q. 2) What do you take c ar by the tenns Break-even Point, ploughsh ar and Margin of Safety? Explain your answer by drawing a map with assumed figures. 15 Q. 3) Explain heterogeneous steps in which a raw material moves in a manufacturing arranging savings bank it gets consumed in the. drudgery. bestow the fonnat of various documents which are prepared in the adjoin. 15 Q. 4) What is the meaning of budget and figureary Control? farawayming and explain various budgets which can be realized in the following functional areas of operation 15 (1) gross revenue / Marketing (2) Finance Q. 5) Write unretentive notes on (Any Three) 0503=15 a) Transfer Pricing b) Sunk Cost and Opportunity Cost c) Advantages of Standard Costing d) Cost whole and Cost Centre SECTION II Q. 6) pursual figures are extracted from the accounts of MIs. Kishor Co. for the month of June, 2005 15 action Depts. Service Depts. PI P2 SI S2 S3 (Rs. ) (Rs. ) (Rs. ) (Rs. ) (Rs. ) (Rs. ) collateral Material 280 140 170 350 160 Indirect Wages 324 312 296 190 218 federal agency and Light 3,000 Supervision Charges 2,200 Rent and Taxes 500 Insurance on Assets ro Depreciation at 12% p. a. on capital take to be of assets to be considered. From the above infQrmation and the following departmental data, prepare overhead reco very rates for the production department PI and P2 on the innovation of direct labour hours.The expenses of answer departments should be apportioned straight to the production department, with the entropy that S 1 is scratch room, S2 is maintenance department and S3 is interjects department. Departmental entropy PI P2 81 82 83 Area (S q. ft) 400 200 snow 200 100 Capital take to be of Assets (Rs. ) 8,000 4,000 7,000 5,000 6,000 Kilowatt Hours 4,000 3,000 1,000 1,000 1,000 Number of Employees 150 100 75 100 125 Direct Labour Hours 5,000 5,000 Number of Requisitions 1,000 300 Q. 7) Following transactions throw away taken lieu in respect of a material duringMarch, 2001 15 Date 1 Opening equilibrate 500 units Rs. 6 per unit 5 Purchased 100 units Rs. 7 per unit 7 Issued 400 units 9 Purchased 300 units Rs. 8 per unit 19 Issued 250 units 22 Issued 50 units 25 Purchased 300 units Rs. 7. 50 per unit 30 Issued 250 units Prepare the monetary funds Ledger assuming that the issues are valued on first in first out and LIFO basis. Q. 8) Following dilate are functional frOill the records or Amrut Ltd. For a month regarding the standard labour hours and rates of an hour for a productHours step per hour Total Rs. Rs. Skillight-emitting diode 10 3. 00 30. 00 Semi-skilled8 1. 50 12. 00 Unskilled16 1. 00 16. 00 __ _______________ 58. 00 The effective production for the product was 1,500 units for which the actual hours worked and rates were as follows Hours Rate per hour Total Rs. Rs. Skilled 13,500 3. 50 47,250 Semi-skilled12,600 1. 0 22. 680 Unskilled30,000 1. 20 36. 000 (a)Labour Cost Variance (b)Labour Rate Variance (c)Labour Efficiency Variance (d)Labour commixture Variance (e)Labour Cost Variance 15 Q9) What do you mean by Elements of Cost? How the cost is classified into various elements of cost? engage a standard format of a cost sheet for a machine animal manufacturing society. Make the necessary guesss. 15 *********************************************************** Semester ? IOct 2007 3278-104 M. M. M.. ( Semester I) Examination 2007 MANAGERIAL ECONOMICS quantify 3 Hours Max. Marks 70 Instructions (1) reception any quintuple questions. (2) only questions reach out equal marks. (3) Draw neat diagram wherever necessary. Q. l) What is Managerial Economics? State its natur e, electron orbit and applications. Q. 2) Explain Profit and Sales Maximization as an organisational goal. Q. 3) What is take up vaticination? Explain methods of demand forecasting for ceremonious product. Q. 4) State and explain the Law of inconstant Proportions. Q. ) Why Perfect Competition is socially and economically justifiable? Q. 6) (A) expound the neediness for Government Intervention in the Market. (B) What are the advantages and disadvantages of Economic Liberalisation ? Q. 7) Write notes on (Any Two) a) Types of Price Elasticity of Demand b) project and Administered Prices c) Public Goods Vs. Private Goods d) Protection of Consumers disport ************************************************** Semester ? I Oct 2007 3278-105 M. M. M. (Semester I) sem-2007 RESEARCH METHODOLOGY clip 3 Hours Max. Marks 70Instructions (1) Question Nos. 1 and 6 are compulsory. (2) Attempt any three questions from the remaining. (3) Figures to the right indicate full marks. Q. l) Attemp t any two of the following 20 (a)What is Research? Explain the objectives and types of Research. (b)What is Scientific Method? Explain its relation to investigate. (c)Draw Histogram and Frequency distort from the following data X 0-10 10-20 20-30 30-40 40-50 f 8 17 25 12 6 Q. 2) (A) Explain the nature and scope of Social Research. 05 (B) What is Hypothesis? Explain the characteristics of a Hypothesis. 05 Q. 3) Explain the meaning, section and difficulties of Interview as a method of data entreaty. 10 Q. 4) Explain various steps voluminous in the analysis of data. 10 Q. 5) Explain the importance and sources of auxiliary Data. 10 Q. 6) Write slight notes on (Any Four) 20 (a)Sampling Design (b)Sources of Errors (c)Scaling proficiencys (d)Experimental Design (e)Use of Computers in Research (t)Tests of Sound touchstone ****************************************************************** Semester ? I Oct 2007 1 3278-106 M. M. M. (Semester I) Examination ? 007 CONSUMER BEHAVIOUR T ime 3 Hours Max. Mlarks 70 Instructions (1) Attempt any quintuplet questions. (2) All questions arrest equal marks. Q. l) How is the field of Consumer Behaviour delimit? What are the major uses or applications of apprehensiveness Consumer Behaviour? Q. 2) . Explain the demographic and psychological factors influencing consumer behaviour with relevant examples. Q. 3) Discuss the role of personality and self-concept in Shaping Consumer Behaviour. Q. 4) What is meant by Motive Hierarchy? How does 1aslows Hierarchy of of necessity fUnction?.Q. 5) Define Consumer gaiety. What is the rlationship among Consumer Satisfaction, Repeat Purchase and Committed Customer. Q. 6) How does consumer decision-maki. llg change as purchase involvement increases? Q7) Write wretched notes on any two a) Consumerism b) Effect of Culture and Subculture on Indian Consumer - c) Components of Attitude. Semester ? I Total No. of questions 6 MAY 2007 Total no. of printed pages 2 3178-201 MMM(semester-II) Examination -2007 201Service Marketing New course) Time 3 hours Max Marks 70 Instructions 1) Answer any devil question out of Q1 TO Q4 each mob equal mark 2)Q5 & Q6 are compulsory, each canalize 20marks 3) use examples, puzzle etcetera Q 1)liberalization privatization and globalization has propelled growth of function sector in India in 5-6 historic period ,Do you agree with the statement ? justify your answer. Q 2) In financial go merchandising process and physical evidence are very alpha discuss this statement expectant suitable examplesQ 3) what is serve trade breakdown ? discuss and elaborate as to how naval division and positioning is achived in tourism merchandise . Q 4) carte du jourjunctin. com is an e-bill pay returns of icici bank, which has proved to be very victorful , compared to physical bill payment collection profit. Which dissemination strategies of these go , do you think have do this billjunction. com successful ? why? Q 5) write short not es on any four (a) emoluments blue print (b) SERVQAL and GAP model (c) four I s of services (d) advertising and sale promotion in service industry. (e) requirements for node retension in service industry f) KPO Q6) Case report The bare-ass incombent to the office of the Cheife global Manager of the Muncipal back breaker is wondering how to make the operation profitabal. He has jotted some of his finding about the up-to-date state of affairs. ?The Municipal Trasportation has a colossal, ageing go by of buses. Induction of crude buses is a national is a field of postulate of ? too late-too few? ?The geographical sphere of the city it serve is vainglorious. city areas have several government office , hospitals and educational institute , not to mention long residential unites employing a prodigious number citizens of the city and adjoining suburbs. The ratio of number of employees to a vehicle operated by the trasport matches unfavorably with the standard norms, ie to say the trasport is over staffed. Inspite of thise, in the opinion of populace the buses are not clean break down frequently and do not pin to a time-table. Business, the ? staff? of the trasport is infamously known for being rude. ?A recent survey has showed that (rather surprisingly to the Chief G M) more or less computing device will like and prefer to travel by the Municiple Transport , rather than utilize their personal trasport means (cars motorcycle etc ) They wholly only hope, the fares will be low. The Chief General Manager has appointed you, as merchandising manager of this muncipal transport. sit a elaborate escape for successful selling of this public transport system. Semester ? II Total No. of questions 5 MAY 2007 Total no. of printed pages 1 3178-202 MMM(semester-II)Examination -2007 202retail selling (New course) Time 3 hours Max Marks 70 Instructions 1) ALLquestion are compulsory 2) each adjudge equal markQ1) Describe in dot the characteristic of atlea st six different types of Retailers Q2)Explain giving all relevant detail , the factors considered in externalizening retail store layout and in any case the interiors purpose . Q3)choose any blue profile retailer like shoopers stature / big bazaar known to you. Describe in detail who they use store based, merchandise based, retail selling discourse in the form of advertising and point of sell promotional materials. Q4)The competition actween traditional retailer and ultra modern superior market that occupy about 40000 sq ft floor area , is generating debates presently in society.Do you belive that traditional retailers will continue to expand in such competition? absolve your answer discussing all aspect involved in detail. 5)Write short notes on all of the following a) retail store nonionized by district wise consumers reconciling society which also has network of some branches in villages. b) Bar coding method and its use - c)Managing Reverse Logistic in retail . Semes ter ? II Total No. of questions 8 MAY 2007 Total no. of printed pages 2 3178-203 MMM(semester-II)Examination -2007 03SALES MANAGEMENT AND ad hominem SELLING (New course) Time 3 hours Max Marks 70 Instructions 1) Answer any 5 question 2) each wad equal mark Q1) Explain why sells management is consider as an important function? Q2) compare top down and bottom up undertake and explain weather they should give sells manager the some figure of the high society sell forecast. Q3)What is sells budgets ? What are the purposes of sells budgets ? What procedure is typically followed by a company to prepair its sales budgets?Q4) What are sales quotas and why its important for a sales manager to sets quota? s for sale lot? Q5)(a)Why line sales placement is not suited to a large organization (b) Which type of basic organization structure would you recommend for a large company operating globally and arduous to gain greater customer reactive ness and efficiencies ? Q6)What are measure sta ges in the sells force staffing process? Which activity or part is considered by sells managers as the most difficult in the entire staffing process and why? Q7)(a)Briefly describe the procedure for designing sales territory b)Why a good number of companies are in inceasingly using assessment centers as a tool of excerpt process? Q8)(a)What is the difference bet a prospect ,suspect and sales lead ? - (b)how sells people understand prospect need? Semester ? II Total No. of questions 7 MAY 2007 Total no. of printed pages 1 3178-204 MMM(semester-II)Examination -2007 204DISTRIBUTION AND LOGISTIC MANAGEMENT (New course) Time 3 hours Max Marks 70Instructions 1) ALLquestion are compulsory 2) each carry equal mark Q1)Identify and explain the various entities (things) that menstruum between a supplier and a customer during physical distribution. Q2) Discuss with the help of appropriate example ? Middlemen are necessary evils.? Q3) Present and justify a scheme of distribution comport for each of the following (a)High-tech High-value industrial products (b)Bio-technology based Product to supercharge Agriculture Yield (c)Low-price Readymade Cloth Q4) Discuss the Role of in geological formation engineering science in Logistics , quoting suitable examples.Q5) Describe the scope and significance of supply chain management. Q6) Identify various opportunities for controlling the cost in a distribution channel. Q7)Write short note on any two (a)Channel Leadership (b)Changing disposition of retail business - (c)Global Marketing bring. Semester ? II Total No. of questions 7 MAY 2007 Total no. of printed pages 1 3178-205 MMM(semester-II)Examination -2007 205MARKET RESEARCH (New course) Time 3 hours Max Marks 70Instructions 1) Attempt any 5 question 2) each carry equal mark Q1) ? Market Research is a vary important tool for the decision makers of today in the Corporate Indian Environment.? Discuss and analyse. Q2) What are the steps in setting up and implementing a Marketin g Research Project? Q3)Design a questionnaire for exploring first step of launching a new incline Daily in the State of Mharashtra. Q4) What do you understand by Sampling ? Explain Non-probability Sampling Technique with appropriate examples. Q5)What do you understand by Scaling Technique?Different Rating and ranking scale with appropriate example. Q6) Formulate a Research Design for potential assessment study for outside(prenominal) domestic paint in rural area of Maharashtra and Gujarat Q7) Write short note (a)Dos and Dont for the questionnaire formulation (b)Retail audit (c)Ethics in marketing - (d)Types of Rearch Data Semester ? II Total No. of questions 6 MAY 2007 Total no. of printed pages 2 3178-206 MMM(semester-II)Examination -2007 206Relationship Marketing (New course)Time 3 hours Max Marks 70 Instructions 1) Answer any devil question out of Q1 TO Q4 each carry equal mark 2)Q5 & Q6 are compulsory, each carry 20marks 3) use examples, model etc. Q1)Outline the various factor which have influanced the Evolution of Transection-based into the Relationship-based Marketing. Q2)Explain in enlarge the inter-linkinges among the rececy , frequence and lifetime value consepts. ingeminate examples, in bread and butter of your view point. Q3) ?A liege customer, usually is more benificial to a solid , though new customer have to be aquired.? Disscuss quoting approriate examples. Q4)Discuss how the Information engine room affects the mental synthesis and strengthening of relationship in the marketing context. Cite examples. Q5)write short notes On any four (a)Decision making Process (b)Partnering (c) Intarnal Marketing (d) Barriers to Switching (e) CRM Consept (f) Value Of Complaints. - Q6)Assume you are In Charge of a Delership Business Firm. You belive that by retaining customer you enhaance the firm profitablity.You therefore, plan to get the support of all the internal / extraneous stake-holders (domains) of your business to build alasting relation ship with the customer(market). Present a detailed scheme for this purpose. You may assume a product/ service offering of your choice. Semester ? II 3278-201 M. M. M. (Semester.. II) Examination.. 2007 go trade Time 3 Hours Max. Marks 70 Instructions (1) Attempt any pentad questions. (2) All questions carry equal marks. Q. l) Explain in expound, which aistribution strategies you will adopt for ServiceMarketing ? Q. 2) Service Blueprints, Service Mapping and Managing Employees for Service Orientations are pillars on which building of Service Industry intrust upon. Do you agree with this statement? Quote examples in support of your answer. Q. 3) Write an analyze on Role of Advertising and Sales advancement in Service Industry. Q. 4) Which issues are involved in Marketing of Services ? How you will authorise those issues? Q. 5) Which are the Distinctive Characteristics of Services? Also explain 4 Is of Services. Q. 6) How you will market Charities Services and Technological S ervices ?In support of your answer, quote practical examples. 3278-201 1 P. T. O Q. 7) Write short notes on any three a) Social Services of Non-profit Organization b) GAP gravel c) Handling of Services Complaints d) Nature of Services e) Mketing Mix in Service Industry - Semester ? II Oct 2007 3278-202 M. M. M. (Semester II) Examination 2007 RETAIL MARKETING.. Time 3 Hours Max. Marks 70 Instructions 1 ) Ail questions are compulsory. (2) Every question carries fourteen marks. Q. l) Explain in details the factors that must be considered for the site selection of Retail stock. 14 Q. 2) Selecting the variety of products that constitute the entire merchandise and also managing efficiently the enumeration of these products these are critically important for success in Retailing. Do you agree? Justify your answer by giving all relevant details and suitable examples. 14 Q. 3) Describe in details, how the application of Information Technology has improved the following operations in Ret ailing14 )Just in Time Rplenishment of Stocks 2)Rapid Adaptation to Change in Market Trends 3) fellowship Management Q. 4) Explain in details the following concepts 14 1) Retailers are the most important source for getting the vital fertilize back given by the last consumers. 2) Majority of Retailers have prospered by in effect implementing Proximity Retailing. Give suitable examples. 3) particular(a)ity Retailers like Dass Electronics Sony Exclusive Show Rooms, P. N. Gadgil Jewellers etc. have be stick popular by skillfully practising Destination Retailing. Q.S) Write short notes on all of the following (a) Managing IN-store Promotions 05 (b) busy Response Inventory Planning 05 ( c) Category Management04 ****************************************************** Semester ? II Oct 2007 3278-203 M. M. M. (Semester II) Examination ? 2007 SALES MANAGEMENT AND PERSONAL SELLING Time 3 Hours Max. Marks 70 Instructions ( 1) bring any five questions. (2) All questions carry equal marks. Q. ) (A) What is Sales Management? (B) Describe any one of the- qualitative -methods of sales forecasting and ndicate its advantages and disadvantages. Q. 2) What is a Sales Budget? What are- the purposes of the Sales Budget? What procedure is typically followed by a company to prepare. its sales budget? Q. 3) (A) What is a Sales filth ? (B) How should a Sales Manager condition sales people to territories? Q. 4) Explain the methods used by companies for setting sales quotas. Q. 5) What are the basic concepts of a Sales memorial tablet? Explain anyone of those concepts. Q. 6) Why many companies have developed separate organisation structures and marketing syllabuss for major accounts?What alternative organisational methods are lendable for Sales Managers for dealing effectively with major customers? Q. 7) Mention various internal and outside(a) sources used by companies for billet and bumping the prospective candidates? Why employee referral programmes or schemes are sigh tly one of the most popular methods of locating sales recruits? Q. 8) (A) How Relationship Selling is different than Transaction Oriented Selling? (B)In what manner the approach step is different than the pre-approach step? Describe concisely different approach techniques used by sales people? ************************************************************************** Semester ? II Oct 2007 3278-204 M. M. M. (Semester II) Examination ? 2007 DISTRIBUTION MANAGEMENT AND LOGISTICS Time 3 Hours Max. Marks 70 Instructions (1) Answer any five questions. (2) All questions carry equal marks. Q l) Explain the wrong Physical Distribution, Logistics, Supply Chain. Discuss their role in Marketing. Q. 2) What is Wholesaling? What functions do wholesalers perform? Outline various decision areas in wholesaling. Q. 3) Discuss various components of Physical Distribution System and explain heir contact on cost and customer service levels. Q. 4) Discuss various channel options useable to a fmn sell ing photocopying machines nationally. Explain the functions to be carried out by every atom of the channel. Q. 5) Design a marketing channel for the distribution of anyone of the following (1) Mutual property (2) Pre-paid Mobile Phone Cards (3) Advertising Space in a publisher Q. 6) (A)What is a Consumer Panel? (B) How will you carry out Test Marketing for a new well-off imbibe ? (C) Explain Focus Group Interviews. Q. 7) Highlight various applications areas of Marketing Research. ********************************************************** Semester ? II Oct 2007 3278J.. 205 M. M. M (Semester II Examination 2007 Marketing Research Time 3 Hours Max. Marks 70 Instruction 1) Attempt any five questions. 2) All questions carry equal marks. Q. 1 a) Define Market Research. b) Sate and explain various limitations of Market Research. Q. 2a) Which are the various sources of Marketing data? b) Describe various methods of indigenous Data Collection. Q. 3a) What is the Questionnaire? b) Wha t are the characteristics of good questionnaire? ) What are the advantage and demerits of Questionnaire Methods? Q. 4Explain probability and Non-probability sampling techniques/sampling methods. How will you design the sample? Q. 5Write short notes on (Any Two) a) Primary Data ? Advantages and limitations b) Secondary Data Advantages and limitations c) National Readership survey d) Retail storehouse Audit Q. 6a) What is consumer panel? b) How will you carry out Test Marketing for a new soft drink? c) Explain Focus Group Interviews - Q. 7Highlight various applications areas of Marketing research. Semester ? IIOct 2007 3278J.. 206 M. M. M (Semester II Examination 2007 RELATIONSHIP MARKETING Time 3 Hours Max. Marks 70 Instructions (1) Q. Nos. 1 and 6 are compulsory and carry 20 marks each. (2) Attempt any two questions from among the Q. No. 2 to 5. severally of these questions, carries 15 marks. Q. l) Write notes on any four (a)Customer Profitability (b)Database of Customers (c)C ustomer Orientation (d)Value of Complaints (e)RFM (t)Mass Customization Q. 2) For a firm having a small portfolio of products, identify the multiple market domains.How will the watchful cultivation of these domains, lead to success in the customer market? Q. 3) How is physical distribution system benefitted by the use of Relationship Marketing Principles? Explain describing situations in somatic world. Q. 4) Examine the Contribution of Information Technology to the practice of Relationship Marketing. Q. S) Describe the evolving scenario of customer bonding. How will you Classify the companies on the basis of their promptness in bonding the customers? Q. 6) Managing film director of YANTRA Ltd. ad recently attended a profitability- related workshop by a leading management consultant. He is in particular impressed by the necessity to manage the Internal Markets of an organization to ensure a deeper (positive) stupor on customers of the company. YANTRA Ltd. has a 6-tier organizati on structure, 10 departments, 10 managers 50 officers, 100 supervisors, 500 workmen. As a relationship marketinl consultant, you are to develop a plan to enhance the internal surroundings so as to impact the customer markets. Your Managing Director suggests, you can start with System-Culture- -Communication triad. Semester ? iii Total no of question 6 Total no pages3 3178-301 May 2007 M. M. M (semester ? III) examination ? 2007 INTERNATIONAL MARKETING (New course) Time 3 HoursMax Marks 70 Instruction 1) Question No 6 case study is compulsory. 2) Attempt any three question from Q 1 to Q 5. 3) Figures to the right indicate marks. Q1) what are the Objective of International Marketing? What are its challenging aspects? Q2) As far as packaging and leveling is concern what are the adaptation required to be done for products in international market? What are the compelling and voluntary case?Q 3) Explain various possible distribution channels in International marketing? Q 4) Explain the importance of INCOTERMS. Discuss various INCOTERMS 2000 from the point of view of cost and responsibility implications. Q 5) write short notes on any four a) Political risk b) jolt of culture in International marketing c) Joint punt as an doorway strategy d) Indian MNEs e) Data collection fusss in International marketing research f) Global retailer Q 6) Case study ? coca plant cola On June 13, 1999 Coca cola cogitateed over 15 gazillion cans and stores after the Belgian Health Ministry proclaimed a ban on blow? drinks, which were suspected of making more than 100 school children ill in the precede six days. This recall was in supplement to the 2. 5 million bottles that had already been recalled in the previous week. The company? s products had been bottled in Antwerp, Ghent and Wilrijk, Belgium, while some deales were also produced in Dunkirk, France. Children in 6 schools in Belgium had complained of headache, nausea, vomiting and shivering which ultimately led to ho spitalization after drinking snowfall beverage. Most of them reported an Unusual fragrance and off judgment in the drink.In the same(p) week, the Governments of France, Spain and Luxembourg also proscribed speed of light? s products while coulomb? s Dutch arm recalled all products that had come from its Belgium plant. The entire episode left more than 200 Belgians and French school children ill. The company had to assure its British customers that the products made in its UK factories were safe. By June 15, 1999 degree centigrade had recalled about 30 million cans and bottles, the largest ever recall in its 113 year history. For the first time, the entire inventories of light speed? s products from one boorish were banned from sale.As part of a damage control exercise, speed of light sent a police squad of scientists to Europe. The CEO Micha Douglas apologized to its European customers. carbon Belgium announce that it would reimburse the medical costs for the ill. The r ecall had a significant banish impact coming down by 21% to $ 942 mn. Moreover, the entire operation cost coke $ 103 mn while its European bottling venture showed a 5% fall in revenues. Analysts felt that the Belgium recall was one of the overcome public relations problems in coke? s history. It was alleged that the company had information about people who had become ill weeks prior to the above incidents.Coke had an opportunity to disclose this information but chose not to do so and was accused of being unethical. another(prenominal) issue that worried analysts was the illness causes to the unimpeachable school children. They blamed coke? s promotion strategy to sell soft drinks to school children, which had raised a lot of controversies in the U. S. After the crisis, coke investigated the problem by testing the suspect batches for chemicals. The company claimed that the test showed nothing toxic in the beverages. The company said that there had been separate errors in two plant s.The products from Antwerp plant had a strange odor as some fungicide had accidently fallen on the exterior of the cans. In addition, they had determined that the strange taste was the result of a sub-standard gas used to carbonate the product Analysts said that coke had not handled the situation well and its media depicted object was confusing, inconsistent and muddled. Coke alternately claimed that pesticide relief on the can or bottle or a bad batch of carbon-di-oxide was to be blamed for the off taste. On the other hand, the company also insisted that there was never any health threat. A company spokesman assured consumers, ?It may make you feel sick, but it is not perverting?. In August, 1999, the European commission reprimanded coke, maintain that the company had not cooperated adequately and its explanations were not entirely satisfactory. It also said that errors were pull in the selection of plant or the dosage of extracts in coke? s own concentrate. While no deaths w ere colligate to the coke problems, it had a significant negative impact on the public cartel in Europe. 1) Analyse the case from the positioning of ethical issues involved in country risk analysis. 2) -Analyse the actions taken by Coke during and ager the crisis Semester ? III Total no of question 7 Total no pages1 3178-302 May 2007 M. M. M (semester ? III) examination ? 2007 MARKETING AND THE LAWS (New course) Time 3 HoursMax Marks 70 Instruction 1) Attempt any five questions. 2) All question carry equal marks. Q. 1) Define Proposal. What are the legal rules for valid proposal? Explain with illustrations. Q. 2) Define conditions and warranties in a contract of Sale. What are implied conditions and implied warranties? Q. 3) What are the various modes of creation of Agency? What are the rights of agents against the principal?Q. 4) Explain ? Infringement of copyright? and civil & criminal remedies provided under the act. Q. 5) Explain the scope of IT Act, 2000 and also the fo llowing terms (1) Electronic Governance (2) Hacking with computer system Q. 6) Who is a (a) Consumer? (b) Complainant (c) partial trade practice Q. 7) Write notes on (Any Two) (a) Registration of trade mark (b) Define manufacturer, Dealer and Retailer under V. A. T. Act. (c) exuberant Influence (d) - Extent of Agents Authority Semester ? III Total no of question 7 Total no pages1 3178-303 May 2007M. M. M (semester ? III) examination ? 2007 FINANCIAL SERVICES MARKETING (New course) Time 3 HoursMax Marks 70 Instruction 1) Attempt any five questions. 2) All question carry equal marks. Q. 1) What is ? Venture Capital How does it help the enterprise? Q. 2) What are the trends now in Housing Finance? How consumer is benefitted? Q. 3) ? Globalization of Indian Economy since 1991-92 onwards has helped India to develop fast in all respects.? Do you agree? Explain in detail. Q. 4) What is mutual gillyflower? How does it help the small investors in present time? Q. 5) What is the ? Mercha nt BankingWhat are the different services offered to the entrepreneurs? Q. 6) What is Insurance Regulatory Development Authority? How does it help the consumer? Q. 7) Write short notes on any two (a) address Card (b) Retail Banking (c) Mergers and Acquisitions (d) Life Policies and its valuation - Semester ? III Total no of question 6 Total no pages1 3178-304 May 2007 M. M. M (semester ? III) examination ? 2007 combine MARKETING COMMUNICATION (New course) Time 3 HoursMax Marks 70 Instruction 1) Q. 1 is compulsory and carries ten marks . 2) decide any four from Q. 2 to Q. , each carrying 15 marks Q. 1) Describe in ten sentences whether advertising is a communication tool and what is its role in marketing communication? Q. 2) Comment on the advertisement on Adidas shown during the world cup football in more than 250 words. Q. 3) What is Media Planning? What is its significance? Q. 4) Discuss the organisation of an Advertising Agency. Q. 5) Discuss the Marketing Mix of ? Nescafe. ? Q. 6) Write short notes (Any Three) (a) Essentials of a Good Copy. (b) Type of Appeals. (c) Ethics in Marketing Communications (d) - Tools of merchandise Promotions.Semester ? III Total no of question 9 Total no pages1 3178-305 May 2007 M. M. M (semester ? III) examination ? 2007 RETAIL AND OPERATIONS MANAGEMENT (New course) Time 3 HoursMax Marks 60 Instruction 1) Attempt any six questions. 2) All question carry equal marks. Q. 1) Define Marketing Channel and explain how Consumer Marketing Channels differ from Industrial and Services Channels. Q. 2) Explain the purpose of Physical Distribution and soon describe various components of Physical Distribution. Q. 3) What do you mean by Channel Management? Explain various types of Marketing Channels. Q. )Define the terms Retailer, Retailing and Retail Management and explain types of Store and Non-store Retailing. Q. 5) Demonstrate the importance of Store Location and outline the process and types of Store locations with factors influ encing decision. Q. 60 Define Interior Store Layout and Explain the steps you follow to plan a good Store Layout. Q. 7) Define Interior Store Atmosphere and briefly describe the elements of Interior Store Atmosphere. Q. 8) Explain the purpose of Retail Communication and elaborate the elements of Retail Communication Mix. Q. 9) Write short notes on any four (a) New Trends in Retailing b) International Marketing Channel (c) Channel Conflicts (d) Bar cryptanalytics (e) Role of IT in Retailing (f) - manufacturing business shufflings Vs Private punctuates Semester ? III Total No. of Questions 7 Total No. of Printed Pages 1 3178- 401 May 2007 M. M. M. (Semester-IV) Examination 2007 BRAND MANAGEMENT (New Course) Time 3 Hours Max. Marks 70 Instructions 1) Attempt any five questions. ) All questions carry equal marks. 3) Cite examples wherever necessary. Q. 1) Explain the Concept of brand. Describe the scope of branding in the evolving markets. Q. 2) Discuss the concept and significan ce of Brand Equity. Q. 3) Identify major areas of Branding Decisions. Which considerations will impact the decisions? Q. 4) ? Customer Satisfaction? is often called as Mirage. How can it be achieved through Branding? Q. 5) What is a military group Brand? Discuss its features. Q. 6) Write a critical note on the future of FMCG brands in India. Q. 7) Write notes on any two ) Product Image and Brand Image b) Trade Marks c) Brand Architecture d) - Brand status Semester ? IV Total No. of Questions 7 Total No. of Printed Pages 1 3178- 402 May 2007 M. M. M. (Semester-IV) Examination 2007 STRATEGIC MARKETING (New Course) Time 3 Hours Max. Marks 70 Instructions 1) Attempt any five questions. 2) All questions carry equal marks. Q. ) What is outline? Outline the steps in the formation of strategy for a business firm. Q. 2) Discuss the concept and the objectives of Strategic Marketing Management. Q. 3) Using the Porter? s Five Forces Model for reference, discuss the current competitive envi ronment in an industrial sector of your choice. Q. 4) critically examine the process of strategy military rank in the context of marketing function. What is utility of the evaluation process? Q. 5) A new aviation company is taking physique through the takeover of a ? low profile, low fare? air-line by a ? high-profile? air-line.What sort of positioning strategy will be suitable for the new company? Explain your view-point. Q. 6) Discuss the various pricing strategies along with their merits, demerits and application areas. Q. 7) Write notes on any two a) BCG Portfolio Matrix b) GE of Cell Matrix c) Distribution through retail-malls d) - ?Tows? Matrix Semester ? IV Total No. of Questions 7 Total No. of Printed Pages 1 3178- 403 May 2007 M. M. M. (Semester-IV) Examination 2007EXPORT DOCUMENTATION AND FOREX MANAGEMENT (New Course) Time 3 Hours Max. Marks 70 Instructions 3) Attempt any five questions. 4) All questions carry equal marks. Q. 1) Discuss in detail the importance of Docu mentary Credits in International Business. Bring out the salient(ip) features of the UCPDC. Q. 2) Write about the advantages and disadvantages of Exporting as a strategy. Q. 3) Give in details the methodology adopted by an exporter to set up his export business.Also comment on the role of various government agencies in helping him do so. Q. 4) What do you understand by the terms ? Regulatory ? and ? commercialised? documents? Give a list of all documents used in International Business in details. Q. 5) Describe the role of various government institutions in promoting experts from India. Write about the role of the EXIM Bank in details. Q. 6) Give in details the process of insurance of goods for Exports. Also mention various types of insurances available to exporters. Q. 7) Write short notes (Any Two) a) Export Promotion Councils (b) G. S. P (c) Bills of Exchange (d) prickle to Back Letter of Credit - (e) Sports and Discount rank Semester ? IV Total No. of Questions 6 Total No. o f Printed Pages 1 3178- 404 May 2007 M. M. M. (Semester-IV) Examination 2007 claim MARKETING (New Course) Time 3 Hours Max. Marks 70 Instructions 5) Question No. 5. is compulsory. ) Solve any three questions out of the remaining.. Q. 1) Explain the term ? Integrated Marketing Communication? (IMC). How it is different from a Traditional Marketing Communication? Q. 2) Discuss the role and significance of Exhibitions and Trade Fares in the Marketing Communication. Prepare a check-list for organizing the exhibition. Q. 3) A storied Multinational Company wants to launch its new product in Pune. Design a complete marketing communication programme for this event. (Make and clearly mention necessary assumption wherever necessary) Q. 4) What is ? Corporate CommunicationsWhat are the pre-requisite qualities for a successful corporate communication superior? Q. 5) (A) Comment on increasing use of Technology in the Corporate Presentations. (B) Explain advantages and disadvantage of Direct Marketing. (C) Write a note on ? Press conference and Press Releases? Q. 6) Write short notes on (Any Two) (a) Customer Presentations (b) Role of Body linguistic process and Voice Modulations in Corporate Presentations - (c) Sales Promotion Brochures Semester ? IV Total No. of Questions 7 Total No. f Printed Pages 1 3178- 405 May 2007 M. M. M. (Semester-IV) Examination 2007 INDUSTRIAL MARKETING (New Course) Time 3 Hours Max. Marks 70 Instructions 7) Attempt any five questions. 8) All questions carry equal marks. Q. 1) Present an overview of Industrial Marketing System. Q. 2) What are the Characteristics of Organizational Customers? How does a seller to the buyer? s strength, to result in the exchange process? Q. 3) Explain the Interpersonal Dynamics of Industrial Buying.Q. 4) How are the Inducts Products ideally distributed in the market? How is the issue of channel leadership resolved? Q. 5) Critically examine the pricing decision, regarding the Industrial Products. Q. 6) Disc uss the methodology for successfully entering and hold up an International Market with Industrial Products Portfolio. Q. 7) Write notes on any two (a) Positioning of Industrial Products (b) Segmentation of Industrial Markets (c) Reseller? s Market - (d) Economics of Industrial Demand Semester ? IV Total No. f Questions 6 Total No. of Printed Pages 1 3178- 406 May 2007 M. M. M. (Semester-IV) Examination -2007 RURAL AND AGRICULTURE MARKETING (New Course) Time 3 Hours Max. Marks 70 Instructions (1) Question No. 1 is compulsory. Attempt any three of the remaining questions. (2) Figures to the right indicate marks for that question. (3) Give examples wherever necessary. Q. 1) (A) Suggest the Marketing Mix for a new brand f positive manure ? UTKARSHA? for All India Marketing to be launched in the next three months. 15 (B) Write short notes on any two 10 a) Supporting Services for Export of prove Products b) Training and Research in Agricultural Marketing c) Differences in Agricultural and Industrial Marketing Q. 2) Discuss the scope and limitations of Rural Marketing in India. 15 Q. 3) Critically analyze the role of Agriculture in the Economic Development of India. 15 Q. 4) Describe the emerging branches of Agri-business with special reference to the food 15Processing Industry. Q. 5) (A) Explain the concept of Co-operative Marketing. 06 (B) Examine the reasons for slow progress of Co-operative domain in India. 09 Q. 6) (A) Give the source for Marketing Information with reference to Agricultural 06 Marketing. (B) - Write a note on ? Role of Government in Agricultural Development. 09 Total No. of Questions 7 Total No. of Printed Pages 1 3178- 401 M. M. M. (Semester-IV) Examination 2007